View all newly released features and products here. Stay informed about current changes and additions to the online documentation.

Mapp Intelligence: New Optimized Pivot Table Calculation
 We have improved our pivot table calculations. You now have additional parameter options and improved stability. Learn more...
Mapp Intelligence Cookieless Tracking - Additional Features
  It is now possible to use cookieless tracking as a standard configuration. Learn more...
Mapp Engage: AMP for Email

  AMP it up! With AMP for Email you can now create and send engaging and interactive content from your Mapp Engage account! Learn more...

Mapp Engage: Unified Customer Profile

  With the Unified Customer Profile, Mapp Engage gives you an exquisite view of your contacts' most important data. In addition to all the standard details, you can now also feed transactional and engagement information to the profile. Use purchase and engagement information to target people. Learn more...

Mapp Intelligence: Cookieless Tracking

 

To better align with possible GDPR regulations, it is now possible to track website data without user-identification. Learn more...

Mapp Intelligence: Smart Notifications

  Smart Notifications give you additional insights into your campaigns and ideas on how to improve their performance. They are easily activated and appear in your feed. Learn more...

Mapp Engage: "Back in Stock" and "Price Drop" Campaigns

  With Mapp's new "Back in Stock" and "Price Drop" Campaigns you can reengage contacts who were interested in your products, but did not order. Learn more...

Mapp Acquire: Visual Data Collection with Chrome Plugin

   Mapp Acquire has a no-code solution for website data collection. The Chrome Plugin gives Mapp Acquire additional user interface options. They allow you to visually select the elements you want to track, simply by clicking them on the website.  Learn more...

Mapp Engage: Improvements in Segmentation Builder Email Section
 Segmentation Builder has undergone some face-lifting! Learn more...
Mapp Acquire: First-Party Tracking Domain

  Mapp Acquire allows you to use your own - first party - domain for tracking your contacts' behavior on the web. This solution prevents the tracking from being blocked, which may happen for third-party tracking domains in some browsers. Get more high quality data from your tracking pixels. Learn more...

Mapp Intelligence: Shopware 6 Plugin

 Shopware 6 addresses the increasingly complex and rapidly changing world of E-Commerce. Mapp Intelligence answers with Shopware 6 Plugin – designed for an easy and fast implementation of Mapp Intelligence in your Shopware 6 Storefront Shop. Learn more...

Mapp Engage: Message Category Filter
  Message Categories are a useful tool for organizing your Sendout traffic. Thanks to the new category filter in Statistics, you can now keep your campaign performance in sight more easily. Learn more...

Mapp Engage: Message Archive
  You can now archive obsolete Email messages in Mapp Engage. Get a clean overview of all your active messages, with the possibility to hide and show archived ones. Learn more...
Mapp Engage: Membership Attributes as Sendout Conditions
  Content in Mapp Engage has become more powerful! You can now personalize your messages for groups that have common characteristics & similar behavior. Customizing Sendout conditions made easy! Learn more...
Mapp Engage: Raw Data Export now with Mobile Push
  Mapp Engage makes access to data for all your channels easy! With the new user interface option in Raw Data Export, you can now get detailed information about your mobile push events.   Learn more...
Mapp Intelligence: Java library for Server-Side Tracking
  We are now offering a Java tracking library to track website users via your own server. Server-side tracking is becoming increasingly important to track mission-critical information on webpages. The new Mapp Intelligence Java library allows to configure tracking right on the server instead of taking a detour via the browser. Learn more...
Mapp Intelligence: Data Stream Integration Guides

  Would you like to get more value out of real-time data streaming? You think that data visualization helps understand information faster? If you are using Power BI or Tableau for your Analytics, our Integration Guides help you set up your data for immediate interpretation. Learn more...

Mapp Intelligence: Avro as Alternative Data Stream Format

 Avro is a widely supported and compact data streams format which saves you storage space and bandwidth. It also opens the doors to new integrations with state-of-the art data visualization tools such as PowerBI, or Tableau. Mapp Intelligence now supports this format, and has new handy user interface options, so that you can make the most out of the data streams.   Learn more...

Mapp Engage: Clear Group Memberships Automatically
 You work with large amounts of data, use many groups, and want to handle GDPR easily? We have good news for you! In Mapp Engage, you can now set up automations to remove and archive group memberships, including the respective attributes. Make your system more transparent and safe without any manual effort! Learn more...
Mapp Intelligence: Optimized Export File Names (pre-announcement)
  Mapp Intelligence will optimize the file names of your exports next week, as of 12 November 2020. Instead of an internal ID, they now show the export title and a timestamp that shows when the file was generated. This way, you can easily identify the report or analysis you are looking for. Learn more...

Mapp Intelligence: New Error Messages
Is there anything worse than unexpected behavior while using a tool? Yes! Not to know what caused the problem and how to fix it. Mapp has improved the error handling: Learn more...
Mapp Intelligence: Additional Dynamic Time Ranges
  Based on your feedback for the new dynamic time ranges that were introduced last year and this summer, Mapp is happy to provide additional dynamic time ranges. As of today,    you can find two newly added dynamic time ranges in your account: Previous week until yesterday and  Previous month until yesterday. Learn more...
Mapp Engage: Location Targeting for Mobile Push Messages

 Mobile Push Messages in Mapp Engage now allow you to target your contacts based on their location. Learn more...

Mapp Intelligence: Smart Alert Library

 Mapp's Smart Alerts notify marketers and analysts whenever a noteworthy event occurs on their websites or in their mobile apps. Today, Mapp is happy to introduce the brand new Smart Alert Library that simplifies the process of setting up alerts even more. Select a Smart Alert from a drop-down-list of predefined templates and monitor what is important to you and your business. You can choose from various preset alerts that are triggered whenever an anomaly occurs. Learn more...

Mapp Engage: A/B testing in Mapp’s Whiteboard

 Mapp Engage now allows you to run an A/B test on your Whiteboards. Your audience is split equally between each version at random, allowing you to gather data about which automation workflow drives more conversions. Learn more...


Mapp Engage: Enhanced Campaign Dashboards
  Mapp’s enhanced Campaign Dashboards are now more user-friendly, easily accessible via one login from Engage, and designed to make your marketing analytics and reporting more insightful than ever. Learn more...
Mapp Engage: Segment Connector

 With Mapp Engage, you can now use the new Segment connector. Collect and exchange event data from your mobile apps, websites, and servers with one standardized API. Learn more...

Mapp Engage: System Usage Dashboards

   Stay on top of your Mapp Engage product usage and volumes. Monitor and export KPIs, and use them for reporting. This feature is now available both via a new page in Mapp Engage, and via API. Learn more...

Mapp Engage: Shorten Links in SMS Messages
 Engage now allows you to shorten the URLs you want to include in your SMS Message. Since SMS Messages have character limitations, this is a very useful feature to help you gain more space for the meaningful content of your Message! Learn more...
Mapp Engage: Preview Your Emails In Dark Mode
 With Mapp Engage you can now preview your emails in Dark Mode. Learn more...
Mapp Intelligence: Android SDK – Crash Tracking
 Identify and report on app crashes. Improve the quality of your app and the user experience with Android SDK Crash Tracking. The crash tracking functionality allows you to connect the impact of app crashes to other events, improve stability and ensure user satisfaction. Learn more...
Mapp Intelligence Data Collection: Enhanced Product Tracking for Dynamic Websites
 Product tracking has never been more convenient. You can now track product interactions as an event, for example "add to basket" – an additional page request is not needed anymore. Single page applications and other dynamic websites that allow user interactions without reloading the page will benefit greatly from this approach. Learn more...
Mapp Engage: New Segmentation Builder

 

Mapp is migrating all clients to the new Segmentation Builder in Engage. The change comes with additional platform upgrades: new features, improved speed & performance. Learn more...


Mapp Engage: New SMS Provider
  Mapp has expanded the selection of available SMS providers with Pure Bros Mobile. Learn more...
Mapp Intelligence: Android SDK – Media Tracking
 Media Tracking is now available via Mapp's media tracking API. Use it to track how your mobile app users are interacting with your media files. Learn more...
Mapp Acquire: Amazon DSP Integration
  Mapp enables audience sharing from Acquire to Amazon DSP, so that you can use this channel in your marketing automations. Learn more....
Mapp Engage: Support for Amazon S3 and Google Cloud Storage

  Mapp Engage now supports data transfer to and from Amazon S3 and Google Cloud Storage. Learn more...

                    
Mapp Intelligence Analyses Export: Improved Stability and Consistency
 Mapp has completely rebuild the infrastructure behind Mapp Intelligence analysis and report exports. Now you can enjoy exports that are more stable, reliable and consistent. Learn more...
Mapp Intelligence Analyses Export: Improved Stability and Consistency
 Mapp has completely rebuild the infrastructure behind Mapp Intelligence analysis and report exports. Now you can enjoy exports that are more stable, reliable and consistent. Learn more...
Mapp Engage: Shorten Links in SMS Messages
 Engage now allows you to shorten the URLs you want to include in your SMS Message. Since SMS Messages have character limitations, this is a very useful feature to help you gain more space for the meaningful content of your Message! Learn more...
Mapp Intelligence: Deprecation of Q3 Features
  Time to say goodbye: For some of our features it is time to retire. Learn more...
Mapp Intelligence: Optimized Dynamic Time Ranges
  Last year in August, Mapp introduced new dynamic time ranges to choose from to better narrow down your analysis results. Today we are happy to announce further improvements and enhancements to the time settings. Learn more...
Mapp Intelligence: Improved Exports
  Spring time is cleaning time. So Mapp has some fresh improvements to share. We made some changes to the CSV and Excel exports. All calculation triggering elements are now included in the export files, like live and raw data variants of Analyses, Sparklines and Single KPIs. This facelift comes with stability improvements and eliminates export inconsistencies. Learn more...
Mapp Empower: Additional Message Statistics UI
 Empower allows you to view and export message sending statistics for Transactional and Welcome messages within a given time frame, in addition to Standard and Recurring messages. You can now manage your new reports via updated UI. This is a follow-up to the new API extension announcement. Learn more...
Mapp Connect: Salesforce CRM support for Mapp Cloud

 The new Salesforce CRM Connector helps you keep your contacts between Salesforce and Mapp Engage in sync without any manual effort. Simply install the Mapp Connect Salesforce package on your Salesforce account and let the automation do the job! Learn more...


Mapp Engage: Improvements in Segmentation Builder Email Section
 Segmentation Builder has undergone some face-lifting! Learn more...
Mapp Intelligence: New Values for Better Comparison

 Small changes, significant impacts: As of today, you can apply the exact number of change (Δ delta) next to the percentage value in your analyses. Both values appear in one column to show the comparison value. This enhancement enables you to run even more meaningful comparison analysis and view the changes in your data in exact numbers. Sort your comparison by the delta to evaluate which pages or products show the largest increase or decrease for a metric. Learn more...

Mapp Intelligence: WordPress Plugin

 Enjoy tracking WordPress and WooCommerce without touching any line of code: By using our WordPress plugin you can start tracking website usage for our Mapp Intelligence e-commerce customer insights dashboards by just adding the plugin to your WordPress admin panel. Learn more...

Mapp Connect: Zapier support for Mapp Cloud

 The Zapier Connector allows you to integrate your marketing technology stack with Mapp Cloud and automate workflows between a multitude of systems. Currently, Zapier supports over 1500 software platforms and is a flexible tool allowing you to connect these different platforms. The new Zapier Connector lets you import users into Mapp Engage and use the data in your marketing automation. Learn more...

Mapp Engage: Best Sendout Time
 This feature is now extended to cater for all send-out methods from Engage. When enabled, the group Sendout Time will be personalized to send on preferred time for each of the contacts within the group. Learn more...
Mapp Engage: Intelligence-based user segments
 Mapp Cloud is offering a direct connection between Mapp Engage and Mapp Intelligence. You can now use segments from Mapp Intelligence – Customer Intelligence (CI) Segments – to enhance your segments in Segmentation Builder in Engage. Mapp Intelligence offers a sophisticated engine to collect and analyze user behavior. Combined with a powerful multi-channel activation system in Engage, this new solution offers unprecedented precision for activating your campaigns and boosting user engagement. Learn more...
Mapp Engage: Mobile Rich Push Messages

 Mobile push messages are a great marketing tool because they allow you to stay in contact with your app users. You can now enhance your mobile push messages with rich content. Add images and videos with sound and even interactive elements to your mobile push messages and increase customer engagement. Learn more...

Mapp Intelligence: Google Tag Manager Template

 You are using Google Tag Manager to organize your tags and want to use Mapp Intelligence to gain more customer insights? Then we have great news for you. Now you can use our Google Tag Manager template for the Smart Pixel to configure tracking for Mapp Intelligence. Learn more...

Mapp Intelligence: AI Marketing Analyst with pre-defined user segments

 Customer centricity is not just another buzzword for you, and you want to grow your business? Then our sophisticated predictions could be the right thing to enhance your company’s competitive advantage. Learn more...


Mapp Intelligence: Server-side Tracking

 Mapp Intelligence has gone server-side: We are now offering a PHP tracking library to track website users via your own server. Server-side tracking is becoming increasingly important to track mission-critical information on webpages. The new Mapp Intelligence PHP library allows to configure tracking right on the server instead of taking a detour via the browser. Learn more...

Mapp Intelligence: Extended User Role Management

 This new feature gives you more precise control regarding user roles. In Mapp Intelligence, it has already been possible to grant access to some of the analyses to specified users. Now you can do more: Based on the existing role and right management, it is possible to set up access rights for any metric and dimension in your Mapp Intelligence account – regardless of them being predefined or customized. Thus, figures that a user is not allowed to view will be locked in all Reports and Analyses. Learn more...

Mapp Engage: Custom email security settings
 Mapp now offers more flexibility to send encrypted emails by configuring Sender Profiles in Mapp Engage. Define the transmission mode and protocols for your email communication and remain compliant with best practices and legal.  Learn more...
Mapp Engage: Real-time reactions to new orders
 Engage now allows you to automate your marketing workflows based on real-time triggers for eCommerce transactions. Use data and events from other systems in Mapp Engage and improve the precision with which you target your contacts. Learn more...
Mapp Empower: New API extension

 All partners and clients using Empower can now use the API to access message statistics for Transactional and Welcome messages. So far, only top-level statistics were available on the number of sent messages. The new API extension allows you to pull statistics for a specific date, date range or for a specific template ID. Learn more...

Mapp Intelligence: Data Streams Updates
 Our customers spoke up and we've listened. As we are closely working with our customers and evaluating their feedback on Data Streams, we are happy to announce that we released extensions to the available data as well as some improvements on handling of that data in our processing pipeline. Learn more...

Mapp Intelligence: Android SDK v5 Form Tracking
  Form Tracking is now available in beta for our Android SDK version 5. Learn more...
Mapp Engage: Old Selection Phase-out
  Mapp has started phasing out the Selections feature in Mapp Engage. This is part of a planned transition to our Segmentation Builder. Learn more...
Company News: Webtrekk Becomes Mapp
Webtrekk, one of the market-leading Customer Intelligence Platforms in Europe, will continue to operate under the Mapp brand with immediate effect. Learn more...
Mapp Intelligence: Q3 Report Migration Improvements
 This release contains several improvements for the Q3 report migration overview page. Learn more...
Mapp Intelligence: New Notification Area
  Mapp Intelligence has now a dedicated area for analyses related notifications. Learn more...
Mapp Tag Integration: Usercentrics Support
  It is now possible to integrate Usercentrics in our Tag Integration web containers. Learn more...
Webtrekk Suite: Download Report Metadata
  With this release, Webtrekk Users with the Admin-role will receive new functionality. Learn more...
Mapp Intelligence: (Smart) Alerts
  Webtrekk released a new alert function, which makes it possible to automatically monitor metrics and dimensions. Learn more...
Webtrekk Analytics: Cross Table Analysis
  With this release, Webtrekk Analytics provides you with an additional analysis variant by introducing the cross table. Learn more...
Mapp Empower: New Statistics
  New statistics will be added to Mapp Empower, to provide additional insights on the delivery performance of messages. Learn more...
Mapp Engage: Whiteboard Updates
Whiteboard is the Mapp Engage tool to automate marketing campaigns. New Whiteboard jobs, events, and redesigned functions now help you use the Whiteboard more effectively. Learn more...
Mapp Engage: Best Sendout Time
  We are thrilled to announce that Mapp is taking a big leap towards creating AI-driven campaign management by introducing the "Best sendout time" feature. Learn more...
Webtrekk Android SDK v5: Out of Beta
  We are officially releasing our Android SDK v5 out of beta and into the wild. During the beta phase we detected some hick-ups that we solved in the meantime and also gave the code a nice clean polish along the way. Learn more...
Webtrekk iOS SDK v4: Debug Mode
  Our latest version introduces debug functionality for the iOS SDK v4. The debug functionality makes it possible to check the request URL sent to Webtrekk as well as information about the request queue. Learn more...
Webtrekk: Audience API v2
 Audience API allows you to link Webtrekk to your onsite personalization systems. Learn more...
Webtrekk Suite: Optimized My Profile Section
  With this release, all users will receive an optimized “My profile” Section. Learn more...
Mapp Engage: Sender Profiles
  With ​Sender Profiles​, you can now set the level of transmission security at the message level. Learn more...
Webtrekk Data Streams: New Features Added
  With this release, we have added a collection of features described below to the functionality of Webtrekk Data Streams. Learn more...
Webtrekk Android SDK v5 (Beta): New Version Available
  We have now released a new version of the Android SDK v5 (Beta) including the following new features: Learn more...
Webtrekk Smart Pixel: A/B Tasty Extension Available
  With this release, the A/B Tasty extension for the Smart Tracking Pixel is available. Learn more...
Webtrekk Analytics: Enhanced Report Filter
With this release, we provide you with the functionally extended filter options in Analytics. Learn more...
Webtrekk Analytics: Embedding Google Documents in Webtrekk Dashboards
  The Webtrekk Dashboard as a central overview of your data gets a useful extension with this release: You can embed Google documents via iFrames in a dynamic box using embed code and thus display them within the Dashboard. Learn more...
Webtrekk Suite: Optimized User Management
  With this release, you get an optimized user management in your Webtrekk Suite. Learn more...
Webtrekk: New Pixel Version 5.1.1/ 4.4.7
Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.1.1 and 4.4.7 include the new feature "Web to App tracking." Learn more...
Webtrekk Data Streams: Enhancement with Additional Fields
  The following fields have been added to the Webtrekk Data Streams: Learn more...
Mapp Engage: Mapp Connect for Mapp Engage
  Mapp Connect​ connects third-party marketing tools to ​Mapp Engage​. Learn more...
Mapp Engage: Campaign Dashboards
  Mapp Cloud now offers Campaign Dashboards to help you see campaign performance in new ways. Learn more...
Webtrekk Analytics: New Dynamic Time Ranges
In Webtrekk Analytics, you now have even more predefined periods to choose from to better narrow down your analysis results. Learn more...
Mapp Engage: Content Store Image Upload Limits
To support best practices in email sendouts, Mapp has introduced stricter limits to the image sizes that Mapp Engage customers can upload. Learn more...
Mapp Intelligence powered by Webtrekk
  Today we released our latest product, Mapp Intelligence. Mapp Intelligence is a marketing analytics platform designed for e-commerce, publishers, and lead-based businesses. It delivers reliable, scalable, and dashboard-driven insights. The tool reveals new perspectives and lets you act on it immediately. Learn more...
Webtrekk Documentation: AdClear Plugin (v5.0.2)
  The updated documentation for the Webtrekk AdClear Plugin (v5.0.2) is available online. Learn more...
Webtrekk: New Smart Pixel Version 1.0.8
  We have released a new version of the Webtrekk Smart Pixel to allow further improvements in tracking. With this version, the URL of a page (content ID) and a link will not be automatically changed. Learn more...
Webtrekk: New Pixel Version 5.1.0/4.4.6
Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.1.0 and 4.4.6 contains the following changes: Learn more...
Webtrekk Data Streams
Data Streams is a powerful tool to enable customers to make use of Webtrekk raw data instantly. Data Streams can be perceived as another data distribution method on the surface, where we deliver raw data not in hourly or daily batches, but a stream of events. Learn more...
Webtrekk Analytics: Save Pivot Tables with nodes expanded
 With this release, you can expand nodes in a pivot table and save them for future/further use, so that you can see the underlying data in the report/ export at any time directly. Learn more...
Webtrekk Analytics: Path Analysis
The Path Analysis is now available for your Webtrekk Analytics account. With this feature, you can visualize your customers' behavior flow as well as conversion paths (customer journeys). Learn more...
Webtrekk: Android SDK v5 (Beta)
The Webtrekk Android SDK is used to integrate the Webtrekk tracking system into your Android apps. Collect meaningful data about how your apps are used, track how your users interact with your app, how they view specific pages, and custom events. Learn more...
Webtrekk Smart Pixel: Cookie Control Extension
  The Cookie Control extension is available for the Smart Pixel. This plugin allows you to access the properties of Webtrekk cookies. You can perform the following actions for cookies: Learn more...
Webtrekk Tag Integration: Content Engagement Plugin
With today's release of the Content Engagement Plugin, you can precisely measure the reading behavior of your website visitors. Learn more...
Webtrekk: REST API Calls while using Own Tracking Domain
For customers who, for example, use their own tracking domain or third-party cookies due to ITP 2.x, the URI syntax can be adapted to call ressources from the API. Learn more...
Mapp Engage: Multi-Factor Authentication
For secure log in, ​Mapp Engage​ now offers multi-factor authentication (MFA). Learn more...
Webtrekk: New Smart Tracking Pixel
 With Webtrekk Smart Pixel, you can manually pixelate your web pages without the Tag Integration configuration interface, which is part of the Webtrekk Suite. The Smart Pixel is also particularly suitable for the pixelation single-page applications. The Smart Pixel can also be integrated by developers who don't have any profound experience with Webtrekk because we have reduced the complex implementation structure to the essentials to improve comprehensibility. Learn more...
Webtrekk Analytics: Improved iPhone Device Recognition
As of this release we have improved our iPhone device detection: the device recognition process now also takes into account the screen resolution specified by the pixel if the detected device is a generic iPhone. Learn more...
Webtrekk Analytics: Improved Page & Session Duration Calculation
As of this release we change the calculation for page duration & session duration, so that you get even more precise data. Learn more...
The New Mapp Cloud
  Mapp Cloud includes all of the tools that form our marketing platform as you currently use it. Mapp Cloud includes tools to acquire, engage, and retain digital customers. Learn more...
Webtrekk: New Pixel Version 5.0.9/4.4.5
  Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.0.9 and 4.4.5 contains the following feature and changes: Learn more...
Webtrekk Documentation: TV Analytics
The documentation for TV Analytics is now available. Learn more...
Mapp Engage: Feature Sunsetting
  Mapp has a new segmentation tool and CMS system for messages. Old features are no longer available for new systems and features are scheduled for sunsetting. Learn more...
Mapp Cloud: Security Updates TLS 1.2
  Mapp ends support for Transport Layer Security (TLS) 1.0 and 1.1. Transport Layer Security (TLS) is a cryptographic protocol for secure internet communication. This protocol includes communication servers and web browsers and also between servers, such as for API calls. Learn more...
Webtrekk Analytics: "My Analyses" - Edit and Save
  As of this release, you can also edit the analyses stored under "My analyses" and then save them directly. Learn more...
Webtrekk Analytics: User-specific Report Favorites
  As of this release, users can mark their most important reports as personal favorites. These appear in the navigation area under Overview. The favorites you set are also only visible to you (previously, a report selected as a favorite was visible as a favorite for all users who have the report available in their login). Learn more...
Webtrekk Analytics: Bookmarks are now "My Analyses"
  The previous Bookmarks are now called My Analyses. Under My Analyses you can permanently save analyses as usual and in this way create personal quick access to the analyses relevant to you. Learn more...
Webtrekk Analytics: Enhancement of the Search in the Report Overview
  You can use the search function in the Analytics Report Overview to restrict the search to a specific column. Learn more...
Webtrekk Analytics: Extension of the Calendar Function
  It is now possible to define a report with a fixed period whose start and end date lies in the future. Learn more...
Webtrekk Analytics: Editing Report Elements immediately
  With this release, it is now possible to edit report elements such as KPIs, sparklines, and analyses directly after opening the report. Learn more...