Stay informed about newly released features, current changes, and additions to our online documentation.

Mapp Intelligence: Excel Export Format
  Now all Excel exports use xlsx formatting, including for preexisting reports. Learn more...
Mapp Intelligence: Google Ads API Improvement

  With our Google Ads API you can synchronize all Google Ad campaigns with Mapp Intelligence. Important metrics like cost and clicks will also be automatically imported. This can help you understand the performance of your campaigns in great detail. Predefined metrics can even be used to analyze and compare the CPO and ROI of each channel.

With this major improvement, we now support all Google Ad-types and allow the automatic import of cost data into predefined regular cost metrics.

Learn more...

Mapp Engage: AI-based "Topics of Interests" for Customer Segments

  Mapp uses advanced machine learning to better understand what your contacts are interested in. With the new criterion Topics of Interest, the Segmentation Builder will now help you reach audiences with very specific content based on their engagement with your messages. Learn more...

Mapp Intelligence: Analytics API enhancements

 We've now made it even easier to build your own API queries by allowing you to easily access lists of all objects. Learn More...

 

Mapp Intelligence: UI and UX Improvements
  The Mapp Intelligence interface has been fine-tuned for an improved user experience. Apart from optimizing readability, we have updated tooltips, icons, and other elements. Enjoy a clearer and more intuitive user interface. Learn more...
Mapp Intelligence: All custom parameters now supported in pivot table
  A pivot table allows the combination of multiple dimensions in one analysis. It is a powerful and frequently used feature by Mapp Intelligence users. With this update, we now support all custom parameters in a hierarchical view. So far, parameters with multiple values were not supported (except E-Commerce Parameters). Learn more...
Mapp Intelligence: Multi-Factor Authentication (MFA) and Password Reset
  Mapp Intelligence now offers multi-factor authentication (MFA) for improved security. The feature uses standard apps such as Google Authenticator or Authy, and is simple to set up. Upgrade your account security with the new MFA for Mapp Intelligence. Learn more...
Mapp Intelligence: New Login Page URL
  Mapp Intelligence redirects to a new URL for its login, multi-factor authentication and password reset pages! Don't worry - you keep using suite.webtrekk.com and your old bookmarks still work - you will just be redirected. Learn more...
Mapp Cloud: Debugger
  We're now simplifying the process of checking your pixel integrations with a new Chrome browser extension. Learn More...
Mapp Intelligence: Integration for VTEX
  VTEX customers can now automate their Mapp Intelligence pixel integration. Learn More...
Mapp Intelligence: Data Streams Monitoring
 Great news for all Data Streams users! You can now monitor data flows in all your streams within the Mapp Intelligence interface. This makes it easier to check your overall system health, Data Streams' performance, and to spot potential hiccups. Learn more...
Mapp Intelligence: Marketing Automation Improvement
Marketing Automation now includes the last successful visitor update and the number of updated visitors. Both pieces of information are shown in the footer of each page. Learn More...
Mapp Cloud: Anonymized Tracking Option for Email
  We're now giving you more options to protect your email recipient's privacy! Learn more...
Mapp Engage: Whiteboard AMP Automation
  AMP email provides interactive in-mail capabilities that improve user experience, and your marketing. Mapp is taking AMP email a step further - you can now automate message sendout with our Whiteboards solution. Learn more...
Mapp Engage: Improved Segmentation List Building
  It is now easier to add enumerated attribute values to your segments in the Segmentation Builder. You can add values in bulk, using the new insertion wizard. Learn more...
Mapp Engage: Improved Error Reporting for Whiteboard Imports
  Whiteboards now offer improved import notifications. For all time-based whiteboards, you can activate notifications in case imports have failed. Learn more...
Mapp Engage: Flutter Support
  Mapp Engage now offers easy integration with your Flutter apps! Learn More...
Mapp Engage: New Segmentation Builder Documentation and More
  The Segmentation Builder has got new help documentation and there is one more surprise for you! Learn more...
Black Friday: Best Practices

 When Black Friday is around the corner, it's time to check your engines! At Mapp we know how to set up your system for success. To find out, read our brand new article about Best Practices for a Successful Black Friday.

Mapp Engage: Web Push Channel

  We've enriched the channel portfolio of Mapp Engage with a brand new Web Push channel! You can now reach existing and potential customers by displaying messages based on their real-time activity on your website. Mapp Engage makes it easy for you to create and manage web push messages, closing the gap between email and mobile. Now you can accompany your customers through their journey with all possible channels. Learn more...

Mapp Intelligence: Analytics API

 With Mapp's new API (Application Programming Interface), you can not only use the existing analytics functionalities of Mapp Intelligence to build applications, but create your own solutions as well. Learn More...

Mapp Engage: New Navigation Menu

  Mapp is committed to the continuous improvement and development of our product. We listen to customer feedback and strive to be on top of the latest industry standards. This is why our navigation menu for Mapp Engage is being reimagined. Engage is a robust tool and we want to make sure that it offers the best possible user experience by providing intuitive navigation! Learn more...

Mapp Connect: Shopware Connector
 You can now easily integrate your Shopware based business with Mapp Engage. This will allow you to more efficiently use and act on the important information your users provide. Learn more...
Mapp Engage: Product Recommendations for personalization
  Product recommendations are a great way to personalize messages to your contacts. You could send them the latest models of your product or items based on their purchases and browsing history. This can be done either using Mapp Intelligence as a source or with precalculated recommendations from Engage. Learn more...
Mapp Engage: API-based Triggers for Mapp's Whiteboard
 With Mapp Engage, you can now use API calls to trigger marketing automation workflows in the Whiteboard. Use the new Whiteboard Event - Mapp Connect External Event - to build workflows based on custom integrations. Learn more...
Mapp Intelligence: New Smart Notifications (pre-announcement)
Mapp's Smart Notifications is getting a functionality boost. Soon you can receive notifications on newly tracked referrers, campaigns, products, and pages. Learn More...
Mapp Intelligence: Goals in Forecasts
 You now have the option of adding a target date to your Forecasts! This will let you know if you'll reach your goals on time, or if you'll need to act. Learn More...
Mapp Intelligence: Flutter Support
  Implementing Mapp's tracking technology in your app just got easier. The Mapp Intelligence App Tracking Library now supports Flutter, the popular cross-platform SDK from Google. Learn more...
Mapp Engage: Labels in Segmentation Builder and in Whiteboards
 Segmentation Builder and Whiteboards are a core tools inside Mapp Engage and we keep making them more flexible and more powerful for you. This time, we have added the possibility to label your selections and whiteboards - features especially helpful if you manage a large number of these. Learn more...
Mapp Cloud: Shopify Plugin
  With our new Plugin, it is now easier than ever to integrate Mapp Intelligence and Mapp Acquire tracking into your Shopify Shop! Learn more...
Mapp Engage: Group Category Filter in Segmentation Builder
  You can assign categories to your contact groups in Mapp Engage to make it easier for you to manage and reuse them. Mapp's Segmentation Builder now also allows you to filter your audiences by group category. Learn more...
Mapp Intelligence: Node.js Support for Server-to-Server Tracking
 To ensure data quality and increased data security, Mapp Intelligence now provides a Node.js library for server-to-server tracking. Learn More...
Mapp Engage: Transactional Emails Improvement
 Transactional emails in Mapp Engage offer more support for multi-brand businesses. You can now group the information in an transactional email based on the brand, vendor, or delivery policy, and more. This way, your customers will know exactly what they bought and from which provider. The confirmation email they receive will include a list of all their purchases, sorted by brand, seller, or a different category. Learn more...
Mapp Intelligence: User Interface Updates
  We’re optimizing your workflow with new options in Report View! Renamed metrics and dimensions also mean it’s even more convenient to interpret the data you’ve collected. Learn More...
Mapp Engage: Archiving in Whiteboard and Segmentation Builder
  You can now archive the selections and whiteboards that you are not using. Reactivate them any time. Learn more...
Mapp Engage: Improved Content Blocks
  Starting 28 July 2021, you can enjoy enhanced content blocks in Mapp Engage. Update block elements in an email, and have this block updated in all templates and emails that use it. Learn more...
Mapp Engage: Direct Mail Channel with optilyz

  Mapp has added Direct Mail to its channel offering. In collaboration with optilyz, you can now send printed mail to your contacts. This solution can be applied to a broad range of scenarios, aimed at achieving more engagement from your contacts and improving your reach. Learn more...

Mapp Intelligence: Forecasts

 Mapp's AI can help you forecast the most important metrics, letting you plan what decisions you need to make next! Learn More...

Mapp Engage: Data Feeds for Mapp Connect

  Mapp Engage has new superpowers and they are called Data Feeds! Create Data Feeds to fully automate and speed up your data imports. Engage will transform the data for you thanks to smart data transformation and mapping. Are you ready to get the most out of your data? Learn more...

Mapp Engage: Autosave for Email
 In order to support your stress-free creativity, Mapp Engage now automatically saves the work you've done on emails and templates! Learn More...
Mapp Engage: Limit the Audience in Segmentation Builder
Set a maximum cap on your selection size and control the cost of your campaigns. Use the new functionality with all channels, including our new Direct Mail Channel! Learn more...
Mapp Engage: Button Customization for Mobile Push
 To improve your customers' experience, we've introduced a new customization feature. You can now create localized versions and other modifications for buttons in push notifications. Learn more...
Mapp Engage: React Native Plugin for Mobile Push SDK 6
  Mapp's mobile push SDK now supports React Native: Facebook's mobile application framework. If you use React Native in your business, you can now migrate to Mapp's latest SDK. Learn more...
Mapp Intelligence: iOS SDK 5
 There's a new iOS Software Development Kit available in Mapp Intelligence! It's easy to implement, requires less resources, and ensures better data quality for your analyses!  Learn More...
Mapp Intelligence: New Campaign Smart Notification
  Mapp Intelligence now provides comparative campaign performance information in your notification feed! Learn more...
Mapp Engage: Native InApp Templates
 Using Native InApp templates for your messages improves user experience. They adjust to the look and feel of the system on your contact's device (Android or iOS) and are generally more reliable in performance. In Mapp Engage, you can now choose from six new native InApp templates for your InApp Message creation. Learn more...
Mapp Engage: Message Category Filter in Segmentation Builder
 You can assign a message category to an email message upon its creation, which helps you manage the bulk of your email communication more efficiently. Now you can also make use of the message category in the Segmentation Builder and use it as a filter for opened, received and bounced email messages. Learn more...
Mapp Engage: Improvements in Group Membership Conditions
  "Group Membership Status" and "Group Membership Since" selection categories are now one category, called Group Membership. Segmenting your audiences in Segmentation Builder is now easier and more intuitive. Learn more...
Mapp Intelligence: RFE and RFM Smart Notifications
 Mapp Intelligence now provides new recommendations for the configuration of RFM and RFE models in your account! Learn more... 
Mapp Intelligence: Improved Device Detection
 As mentioned in our previous release, our new updates will make more descriptive Device, Browser, and Platform data available in Mapp Intelligence! Learn More...
Mapp Intelligence: Report and Metrics Updates
  We're releasing a few small updates to greatly improve your experience using metrics and reports in Mapp Intelligence! Learn More...
Mapp Engage: A/B testing for Push in Mapp’s Whiteboard

  A/B testing in Mapp's Whiteboard is now also possible for push messages. You can split your audience between different push message versions and see which automation workflow drives more conversions. Learn more...

Mapp Engage: Abandoned Cart and Wishlist Events in Segmentation Builder and Whiteboard

  Carry out advanced marketing scenarios based on Abandoned Cart and Wishlist events in Mapp Cloud! Build the relevant audiences in Segmentation Builder, and have your Whiteboards react to changes in their purchasing behavior thanks to new events. Learn more...

Mapp Intelligence: Export Management Enhancements

 Mapp is now making reporting your data more convenient than ever. With our new rollouts this quarter, you and your coll eagues can receive reports when and how you need them, even directly on your SFTP  (Secure File Transfer Protocol)  server.  Learn more...

Mapp Engage: Preview Prepared Messages in External Platforms via Mapp API
 Mapp Cloud offers a new API for prepared messages. In addition to finding and sending, you can now also get (retrieve) prepared messages from Engage via Mapp's API and preview them in your external system. Learn more...
Mapp Engage: Manage Mobile Push With API
  Mapp Engage has enabled using APIs to manage push messages. If you already use APIs for Email handling, this solution will support more consistency for your business model. Learn more...
Mapp Engage: Mobile Push and InApp Events in Segmentation Builder
  Mobile Push and InApp Events are available as selection criteria in Segmentation Builder. Target specific audiences with your tailored messages based on their interactions with your mobile apps. Learn more...
Mapp Engage: Poll Mobile Push in Response Queue
  Mapp Engage gives you important information on the performance of your messages in near real-time via the Response Queue. Use this information in external CRM systems for faster reaction to your customers' behavior. Mapp has expanded the capabilities of the Response Queue to Mobile Push messages.  Learn more...
Mapp Engage: Reuse Existing Selections in Segmentation Builder
  Mapp's Segmentation Builder allows you to reuse existing selections by importing them to a new selection that you are building. This way, there is no need to create your audiences from scratch every time. Learn more...
Mapp Engage: Content Management Improvements
  Mapp Engage has improved the message creation workflow. You can now create non-HTML fallback content, set message category before sendout and benefit from other small enhancements. Learn more...
Mapp Intelligence: Device Detection Enhancements (Pre-announcement)
 Starting mid-March and continuing until May 11th, our enriched architecture will make more descriptive Device, Browser, and Platform data available in Intelligence! Learn More...


You find old news in the archive.