Stay informed about newly released features, current changes, and additions to our online documentation.

Mapp Engage: Web Push Channel

  We've enriched the channel portfolio of Mapp Engage with a brand new Web Push channel! You can now reach existing and potential customers by displaying messages based on their real-time activity on your website. Mapp Engage makes it easy for you to create and manage web push messages, closing the gap between email and mobile. Now you can accompany your customers through their journey with all possible channels. Learn more...

Mapp Intelligence: Analytics API

 With Mapp's new API (Application Programming Interface), you can not only use the existing analytics functionalities of Mapp Intelligence to build applications, but create your own solutions as well. Learn More...

Mapp Engage: New Navigation Menu

  Mapp is committed to the continuous improvement and development of our product. We listen to customer feedback and strive to be on top of the latest industry standards. This is why our navigation menu for Mapp Engage is being reimagined. Engage is a robust tool and we want to make sure that it offers the best possible user experience by providing intuitive navigation! Learn more...

Mapp Connect: Shopware Connector
 You can now easily integrate your Shopware based business with Mapp Engage. This will allow you to more efficiently use and act on the important information your users provide. Learn more...
Mapp Engage: Product Recommendations for personalization
  Product recommendations are a great way to personalize messages to your contacts. You could send them the latest models of your product or items based on their purchases and browsing history. This can be done either using Mapp Intelligence as a source or with precalculated recommendations from Engage. Learn more...
Mapp Engage: API-based Triggers for Mapp's Whiteboard
 With Mapp Engage, you can now use API calls to trigger marketing automation workflows in the Whiteboard. Use the new Whiteboard Event - Mapp Connect External Event - to build workflows based on custom integrations. Learn more...
Mapp Intelligence: New Smart Notifications (pre-announcement)
Mapp's Smart Notifications is getting a functionality boost. Soon you can receive notifications on newly tracked referrers, campaigns, products, and pages. Learn More...
Mapp Intelligence: Goals in Forecasts
 You now have the option of adding a target date to your Forecasts! This will let you know if you'll reach your goals on time, or if you'll need to act. Learn More...
Mapp Intelligence: Flutter Support
  Implementing Mapp's tracking technology in your app just got easier. The Mapp Intelligence App Tracking Library now supports Flutter, the popular cross-platform SDK from Google. Learn more...
Mapp Engage: Labels in Segmentation Builder and in Whiteboards
 Segmentation Builder and Whiteboards are a core tools inside Mapp Engage and we keep making them more flexible and more powerful for you. This time, we have added the possibility to label your selections and whiteboards - features especially helpful if you manage a large number of these. Learn more...
Mapp Cloud: Shopify Plugin
  With our new Plugin, it is now easier than ever to integrate Mapp Intelligence and Mapp Acquire tracking into your Shopify Shop! Learn more...
Mapp Engage: Group Category Filter in Segmentation Builder
  You can assign categories to your contact groups in Mapp Engage to make it easier for you to manage and reuse them. Mapp's Segmentation Builder now also allows you to filter your audiences by group category. Learn more...
Mapp Intelligence: Node.js Support for Server-to-Server Tracking
 To ensure data quality and increased data security, Mapp Intelligence now provides a Node.js library for server-to-server tracking. Learn More...
Mapp Engage: Transactional Emails Improvement
 Transactional emails in Mapp Engage offer more support for multi-brand businesses. You can now group the information in an transactional email based on the brand, vendor, or delivery policy, and more. This way, your customers will know exactly what they bought and from which provider. The confirmation email they receive will include a list of all their purchases, sorted by brand, seller, or a different category. Learn more...
Mapp Intelligence: User Interface Updates
  We’re optimizing your workflow with new options in Report View! Renamed metrics and dimensions also mean it’s even more convenient to interpret the data you’ve collected. Learn More...
Mapp Engage: Archiving in Whiteboard and Segmentation Builder
  You can now archive the selections and whiteboards that you are not using. Reactivate them any time. Learn more...
Mapp Engage: Improved Content Blocks
  Starting 28 July 2021, you can enjoy enhanced content blocks in Mapp Engage. Update block elements in an email, and have this block updated in all templates and emails that use it. Learn more...
Mapp Engage: Direct Mail Channel with optilyz

  Mapp has added Direct Mail to its channel offering. In collaboration with optilyz, you can now send printed mail to your contacts. This solution can be applied to a broad range of scenarios, aimed at achieving more engagement from your contacts and improving your reach. Learn more...

Mapp Intelligence: Forecasts

 Mapp's AI can help you forecast the most important metrics, letting you plan what decisions you need to make next! Learn More...

Mapp Engage: Data Feeds for Mapp Connect

  Mapp Engage has new superpowers and they are called Data Feeds! Create Data Feeds to fully automate and speed up your data imports. Engage will transform the data for you thanks to smart data transformation and mapping. Are you ready to get the most out of your data? Learn more...

Mapp Engage: Autosave for Email
 In order to support your stress-free creativity, Mapp Engage now automatically saves the work you've done on emails and templates! Learn More...
Mapp Engage: Limit the Audience in Segmentation Builder
Set a maximum cap on your selection size and control the cost of your campaigns. Use the new functionality with all channels, including our new Direct Mail Channel! Learn more...
Mapp Engage: Button Customization for Mobile Push
 To improve your customers' experience, we've introduced a new customization feature. You can now create localized versions and other modifications for buttons in push notifications. Learn more...
Mapp Engage: React Native Plugin for Mobile Push SDK 6
  Mapp's mobile push SDK now supports React Native: Facebook's mobile application framework. If you use React Native in your business, you can now migrate to Mapp's latest SDK. Learn more...
Mapp Intelligence: iOS SDK 5
 There's a new iOS Software Development Kit available in Mapp Intelligence! It's easy to implement, requires less resources, and ensures better data quality for your analyses!  Learn More...
Mapp Intelligence: New Campaign Smart Notification
  Mapp Intelligence now provides comparative campaign performance information in your notification feed! Learn more...
Mapp Engage: Native InApp Templates
 Using Native InApp templates for your messages improves user experience. They adjust to the look and feel of the system on your contact's device (Android or iOS) and are generally more reliable in performance. In Mapp Engage, you can now choose from six new native InApp templates for your InApp Message creation. Learn more...
Mapp Engage: Message Category Filter in Segmentation Builder
 You can assign a message category to an email message upon its creation, which helps you manage the bulk of your email communication more efficiently. Now you can also make use of the message category in the Segmentation Builder and use it as a filter for opened, received and bounced email messages. Learn more...
Mapp Engage: Improvements in Group Membership Conditions
  "Group Membership Status" and "Group Membership Since" selection categories are now one category, called Group Membership. Segmenting your audiences in Segmentation Builder is now easier and more intuitive. Learn more...
Mapp Intelligence: RFE and RFM Smart Notifications
 Mapp Intelligence now provides new recommendations for the configuration of RFM and RFE models in your account! Learn more... 
Mapp Intelligence: Improved Device Detection
 As mentioned in our previous release, our new updates will make more descriptive Device, Browser, and Platform data available in Mapp Intelligence! Learn More...
Mapp Intelligence: Report and Metrics Updates
  We're releasing a few small updates to greatly improve your experience using metrics and reports in Mapp Intelligence! Learn More...
Mapp Engage: A/B testing for Push in Mapp’s Whiteboard

  A/B testing in Mapp's Whiteboard is now also possible for push messages. You can split your audience between different push message versions and see which automation workflow drives more conversions. Learn more...

Mapp Engage: Abandoned Cart and Wishlist Events in Segmentation Builder and Whiteboard

  Carry out advanced marketing scenarios based on Abandoned Cart and Wishlist events in Mapp Cloud! Build the relevant audiences in Segmentation Builder, and have your Whiteboards react to changes in their purchasing behavior thanks to new events. Learn more...

Mapp Intelligence: Export Management Enhancements

 Mapp is now making reporting your data more convenient than ever. With our new rollouts this quarter, you and your coll eagues can receive reports when and how you need them, even directly on your SFTP  (Secure File Transfer Protocol)  server.  Learn more...

Mapp Engage: Preview Prepared Messages in External Platforms via Mapp API
 Mapp Cloud offers a new API for prepared messages. In addition to finding and sending, you can now also get (retrieve) prepared messages from Engage via Mapp's API and preview them in your external system. Learn more...
Mapp Engage: Manage Mobile Push With API
  Mapp Engage has enabled using APIs to manage push messages. If you already use APIs for Email handling, this solution will support more consistency for your business model. Learn more...
Mapp Engage: Mobile Push and InApp Events in Segmentation Builder
  Mobile Push and InApp Events are available as selection criteria in Segmentation Builder. Target specific audiences with your tailored messages based on their interactions with your mobile apps. Learn more...
Mapp Engage: Poll Mobile Push in Response Queue
  Mapp Engage gives you important information on the performance of your messages in near real-time via the Response Queue. Use this information in external CRM systems for faster reaction to your customers' behavior. Mapp has expanded the capabilities of the Response Queue to Mobile Push messages.  Learn more...
Mapp Engage: Reuse Existing Selections in Segmentation Builder
  Mapp's Segmentation Builder allows you to reuse existing selections by importing them to a new selection that you are building. This way, there is no need to create your audiences from scratch every time. Learn more...
Mapp Engage: Content Management Improvements
  Mapp Engage has improved the message creation workflow. You can now create non-HTML fallback content, set message category before sendout and benefit from other small enhancements. Learn more...
Mapp Intelligence: Device Detection Enhancements (Pre-announcement)
 Starting mid-March and continuing until May 11th, our enriched architecture will make more descriptive Device, Browser, and Platform data available in Intelligence! Learn More...
Mapp Launches E-Learning Platform Mapp Academy

   Welcome to Mapp Academy, our online learning platform! The training program, which is available free of charge, has been launched to help marketers use the company's own Mapp Cloud to support them in achieving their marketing goals.  Learn more...

Mapp Engage: Open Marketing Automation Platform

  Mapp Engage has all it takes to serve as the central open marketing automation platform for your business! Powered by the new HTTP connector, Mapp's Whiteboard allows you to both send API calls to third-party systems, and react to the result. See how you can benefit from the countless integration capabilities. Learn more...

Mapp Intelligence: Change TrackID on Runtime in Android SDK v5
  Change your track ID or track domain on runtime, for example when your app supports multiple countries and you want to use separate accounts for each. Learn more...
Mapp Intelligence: New Optimized Pivot Table Calculation
 We have improved our pivot table calculations. You now have additional parameter options and improved stability. Learn more...
Mapp Intelligence Cookieless Tracking - Additional Features
  It is now possible to use cookieless tracking as a standard configuration. Learn more...
Mapp Engage: AMP for Email

  AMP it up! With AMP for Email you can now create and send engaging and interactive content from your Mapp Engage account! Learn more...

Mapp Engage: Unified Customer Profile

  With the Unified Customer Profile, Mapp Engage gives you an exquisite view of your contacts' most important data. In addition to all the standard details, you can now also feed transactional and engagement information to the profile. Use purchase and engagement information to target people. Learn more...

Mapp Intelligence: Cookieless Tracking

 

To better align with possible GDPR regulations, it is now possible to track website data without user-identification. Learn more...

Mapp Intelligence: Smart Notifications

  Smart Notifications give you additional insights into your campaigns and ideas on how to improve their performance. They are easily activated and appear in your feed. Learn more...

Mapp Engage: "Back in Stock" and "Price Drop" Campaigns

  With Mapp's new "Back in Stock" and "Price Drop" Campaigns you can reengage contacts who were interested in your products, but did not order. Learn more...

Mapp Acquire: Visual Data Collection with Chrome Plugin

   Mapp Acquire has a no-code solution for website data collection. The Chrome Plugin gives Mapp Acquire additional user interface options. They allow you to visually select the elements you want to track, simply by clicking them on the website.  Learn more...

Mapp Engage: Improvements in Segmentation Builder Email Section
 Segmentation Builder has undergone some face-lifting! Learn more...
Mapp Acquire: First-Party Tracking Domain

  Mapp Acquire allows you to use your own - first party - domain for tracking your contacts' behavior on the web. This solution prevents the tracking from being blocked, which may happen for third-party tracking domains in some browsers. Get more high quality data from your tracking pixels. Learn more...

Mapp Intelligence: Shopware 6 Plugin

 Shopware 6 addresses the increasingly complex and rapidly changing world of E-Commerce. Mapp Intelligence answers with Shopware 6 Plugin – designed for an easy and fast implementation of Mapp Intelligence in your Shopware 6 Storefront Shop. Learn more...

Mapp Engage: Message Category Filter
  Message Categories are a useful tool for organizing your Sendout traffic. Thanks to the new category filter in Statistics, you can now keep your campaign performance in sight more easily. Learn more...

Mapp Engage: Message Archive
  You can now archive obsolete Email messages in Mapp Engage. Get a clean overview of all your active messages, with the possibility to hide and show archived ones. Learn more...
Mapp Engage: Membership Attributes as Sendout Conditions
  Content in Mapp Engage has become more powerful! You can now personalize your messages for groups that have common characteristics & similar behavior. Customizing Sendout conditions made easy! Learn more...
Mapp Engage: Raw Data Export now with Mobile Push
  Mapp Engage makes access to data for all your channels easy! With the new user interface option in Raw Data Export, you can now get detailed information about your mobile push events.   Learn more...
Mapp Intelligence: Java library for Server-Side Tracking
  We are now offering a Java tracking library to track website users via your own server. Server-side tracking is becoming increasingly important to track mission-critical information on webpages. The new Mapp Intelligence Java library allows to configure tracking right on the server instead of taking a detour via the browser. Learn more...
Mapp Intelligence: Data Stream Integration Guides

  Would you like to get more value out of real-time data streaming? You think that data visualization helps understand information faster? If you are using Power BI or Tableau for your Analytics, our Integration Guides help you set up your data for immediate interpretation. Learn more...

Mapp Intelligence: Avro as Alternative Data Stream Format

 Avro is a widely supported and compact data streams format which saves you storage space and bandwidth. It also opens the doors to new integrations with state-of-the art data visualization tools such as PowerBI, or Tableau. Mapp Intelligence now supports this format, and has new handy user interface options, so that you can make the most out of the data streams.   Learn more...

Mapp Engage: Clear Group Memberships Automatically
 You work with large amounts of data, use many groups, and want to handle GDPR easily? We have good news for you! In Mapp Engage, you can now set up automations to remove and archive group memberships, including the respective attributes. Make your system more transparent and safe without any manual effort! Learn more...
Mapp Intelligence: Optimized Export File Names (pre-announcement)
  Mapp Intelligence will optimize the file names of your exports next week, as of 12 November 2020. Instead of an internal ID, they now show the export title and a timestamp that shows when the file was generated. This way, you can easily identify the report or analysis you are looking for. Learn more...

Mapp Intelligence: New Error Messages
Is there anything worse than unexpected behavior while using a tool? Yes! Not to know what caused the problem and how to fix it. Mapp has improved the error handling: Learn more...
Mapp Intelligence: Additional Dynamic Time Ranges
  Based on your feedback for the new dynamic time ranges that were introduced last year and this summer, Mapp is happy to provide additional dynamic time ranges. As of today,    you can find two newly added dynamic time ranges in your account: Previous week until yesterday and  Previous month until yesterday. Learn more...
Mapp Engage: Location Targeting for Mobile Push Messages

 Mobile Push Messages in Mapp Engage now allow you to target your contacts based on their location. Learn more...

Mapp Intelligence: Smart Alert Library

 Mapp's Smart Alerts notify marketers and analysts whenever a noteworthy event occurs on their websites or in their mobile apps. Today, Mapp is happy to introduce the brand new Smart Alert Library that simplifies the process of setting up alerts even more. Select a Smart Alert from a drop-down-list of predefined templates and monitor what is important to you and your business. You can choose from various preset alerts that are triggered whenever an anomaly occurs. Learn more...

Mapp Engage: A/B testing in Mapp’s Whiteboard

 Mapp Engage now allows you to run an A/B test on your Whiteboards. Your audience is split equally between each version at random, allowing you to gather data about which automation workflow drives more conversions. Learn more...


Mapp Engage: Enhanced Campaign Dashboards
  Mapp’s enhanced Campaign Dashboards are now more user-friendly, easily accessible via one login from Engage, and designed to make your marketing analytics and reporting more insightful than ever. Learn more...
Mapp Engage: Segment Connector

 With Mapp Engage, you can now use the new Segment connector. Collect and exchange event data from your mobile apps, websites, and servers with one standardized API. Learn more...

Mapp Engage: System Usage Dashboards

   Stay on top of your Mapp Engage product usage and volumes. Monitor and export KPIs, and use them for reporting. This feature is now available both via a new page in Mapp Engage, and via API. Learn more...

Mapp Engage: Shorten Links in SMS Messages
 Engage now allows you to shorten the URLs you want to include in your SMS Message. Since SMS Messages have character limitations, this is a very useful feature to help you gain more space for the meaningful content of your Message! Learn more...
Mapp Engage: Preview Your Emails In Dark Mode
 With Mapp Engage you can now preview your emails in Dark Mode. Learn more...
Mapp Intelligence: Android SDK – Crash Tracking
 Identify and report on app crashes. Improve the quality of your app and the user experience with Android SDK Crash Tracking. The crash tracking functionality allows you to connect the impact of app crashes to other events, improve stability and ensure user satisfaction. Learn more...
Mapp Intelligence Data Collection: Enhanced Product Tracking for Dynamic Websites
 Product tracking has never been more convenient. You can now track product interactions as an event, for example "add to basket" – an additional page request is not needed anymore. Single page applications and other dynamic websites that allow user interactions without reloading the page will benefit greatly from this approach. Learn more...
Mapp Engage: New Segmentation Builder

 

Mapp is migrating all clients to the new Segmentation Builder in Engage. The change comes with additional platform upgrades: new features, improved speed & performance. Learn more...


Mapp Engage: New SMS Provider
  Mapp has expanded the selection of available SMS providers with Pure Bros Mobile. Learn more...
Mapp Intelligence: Android SDK – Media Tracking
 Media Tracking is now available via Mapp's media tracking API. Use it to track how your mobile app users are interacting with your media files. Learn more...
Mapp Acquire: Amazon DSP Integration
  Mapp enables audience sharing from Acquire to Amazon DSP, so that you can use this channel in your marketing automations. Learn more....
Mapp Engage: Support for Amazon S3 and Google Cloud Storage

  Mapp Engage now supports data transfer to and from Amazon S3 and Google Cloud Storage. Learn more...

                    
Mapp Intelligence Analyses Export: Improved Stability and Consistency
 Mapp has completely rebuild the infrastructure behind Mapp Intelligence analysis and report exports. Now you can enjoy exports that are more stable, reliable and consistent. Learn more...
Mapp Intelligence Analyses Export: Improved Stability and Consistency
 Mapp has completely rebuild the infrastructure behind Mapp Intelligence analysis and report exports. Now you can enjoy exports that are more stable, reliable and consistent. Learn more...
Mapp Engage: Shorten Links in SMS Messages
 Engage now allows you to shorten the URLs you want to include in your SMS Message. Since SMS Messages have character limitations, this is a very useful feature to help you gain more space for the meaningful content of your Message! Learn more...
Mapp Intelligence: Deprecation of Q3 Features
  Time to say goodbye: For some of our features it is time to retire. Learn more...
Mapp Intelligence: Optimized Dynamic Time Ranges
  Last year in August, Mapp introduced new dynamic time ranges to choose from to better narrow down your analysis results. Today we are happy to announce further improvements and enhancements to the time settings. Learn more...
Mapp Intelligence: Improved Exports
  Spring time is cleaning time. So Mapp has some fresh improvements to share. We made some changes to the CSV and Excel exports. All calculation triggering elements are now included in the export files, like live and raw data variants of Analyses, Sparklines and Single KPIs. This facelift comes with stability improvements and eliminates export inconsistencies. Learn more...
Mapp Empower: Additional Message Statistics UI
 Empower allows you to view and export message sending statistics for Transactional and Welcome messages within a given time frame, in addition to Standard and Recurring messages. You can now manage your new reports via updated UI. This is a follow-up to the new API extension announcement. Learn more...
Mapp Connect: Salesforce CRM support for Mapp Cloud

 The new Salesforce CRM Connector helps you keep your contacts between Salesforce and Mapp Engage in sync without any manual effort. Simply install the Mapp Connect Salesforce package on your Salesforce account and let the automation do the job! Learn more...


Mapp Engage: Improvements in Segmentation Builder Email Section
 Segmentation Builder has undergone some face-lifting! Learn more...
Mapp Intelligence: New Values for Better Comparison

 Small changes, significant impacts: As of today, you can apply the exact number of change (Δ delta) next to the percentage value in your analyses. Both values appear in one column to show the comparison value. This enhancement enables you to run even more meaningful comparison analysis and view the changes in your data in exact numbers. Sort your comparison by the delta to evaluate which pages or products show the largest increase or decrease for a metric. Learn more...

Mapp Intelligence: WordPress Plugin

 Enjoy tracking WordPress and WooCommerce without touching any line of code: By using our WordPress plugin you can start tracking website usage for our Mapp Intelligence e-commerce customer insights dashboards by just adding the plugin to your WordPress admin panel. Learn more...

Mapp Connect: Zapier support for Mapp Cloud

 The Zapier Connector allows you to integrate your marketing technology stack with Mapp Cloud and automate workflows between a multitude of systems. Currently, Zapier supports over 1500 software platforms and is a flexible tool allowing you to connect these different platforms. The new Zapier Connector lets you import users into Mapp Engage and use the data in your marketing automation. Learn more...

Mapp Engage: Best Sendout Time
 This feature is now extended to cater for all send-out methods from Engage. When enabled, the group Sendout Time will be personalized to send on preferred time for each of the contacts within the group. Learn more...
Mapp Engage: Intelligence-based user segments
 Mapp Cloud is offering a direct connection between Mapp Engage and Mapp Intelligence. You can now use segments from Mapp Intelligence – Customer Intelligence (CI) Segments – to enhance your segments in Segmentation Builder in Engage. Mapp Intelligence offers a sophisticated engine to collect and analyze user behavior. Combined with a powerful multi-channel activation system in Engage, this new solution offers unprecedented precision for activating your campaigns and boosting user engagement. Learn more...
Mapp Engage: Mobile Rich Push Messages

 Mobile push messages are a great marketing tool because they allow you to stay in contact with your app users. You can now enhance your mobile push messages with rich content. Add images and videos with sound and even interactive elements to your mobile push messages and increase customer engagement. Learn more...

Mapp Intelligence: Google Tag Manager Template

 You are using Google Tag Manager to organize your tags and want to use Mapp Intelligence to gain more customer insights? Then we have great news for you. Now you can use our Google Tag Manager template for the Smart Pixel to configure tracking for Mapp Intelligence. Learn more...

Mapp Intelligence: AI Marketing Analyst with pre-defined user segments

 Customer centricity is not just another buzzword for you, and you want to grow your business? Then our sophisticated predictions could be the right thing to enhance your company’s competitive advantage. Learn more...


Mapp Intelligence: Server-side Tracking

 Mapp Intelligence has gone server-side: We are now offering a PHP tracking library to track website users via your own server. Server-side tracking is becoming increasingly important to track mission-critical information on webpages. The new Mapp Intelligence PHP library allows to configure tracking right on the server instead of taking a detour via the browser. Learn more...

Mapp Intelligence: Extended User Role Management

 This new feature gives you more precise control regarding user roles. In Mapp Intelligence, it has already been possible to grant access to some of the analyses to specified users. Now you can do more: Based on the existing role and right management, it is possible to set up access rights for any metric and dimension in your Mapp Intelligence account – regardless of them being predefined or customized. Thus, figures that a user is not allowed to view will be locked in all Reports and Analyses. Learn more...

Mapp Engage: Custom email security settings
 Mapp now offers more flexibility to send encrypted emails by configuring Sender Profiles in Mapp Engage. Define the transmission mode and protocols for your email communication and remain compliant with best practices and legal.  Learn more...
Mapp Engage: Real-time reactions to new orders
 Engage now allows you to automate your marketing workflows based on real-time triggers for eCommerce transactions. Use data and events from other systems in Mapp Engage and improve the precision with which you target your contacts. Learn more...
Mapp Empower: New API extension

 All partners and clients using Empower can now use the API to access message statistics for Transactional and Welcome messages. So far, only top-level statistics were available on the number of sent messages. The new API extension allows you to pull statistics for a specific date, date range or for a specific template ID. Learn more...

Mapp Intelligence: Data Streams Updates
 Our customers spoke up and we've listened. As we are closely working with our customers and evaluating their feedback on Data Streams, we are happy to announce that we released extensions to the available data as well as some improvements on handling of that data in our processing pipeline. Learn more...

Mapp Intelligence: Android SDK v5 Form Tracking
  Form Tracking is now available in beta for our Android SDK version 5. Learn more...
Mapp Engage: Old Selection Phase-out
  Mapp has started phasing out the Selections feature in Mapp Engage. This is part of a planned transition to our Segmentation Builder. Learn more...
Company News: Webtrekk Becomes Mapp
Webtrekk, one of the market-leading Customer Intelligence Platforms in Europe, will continue to operate under the Mapp brand with immediate effect. Learn more...
Mapp Intelligence: Q3 Report Migration Improvements
 This release contains several improvements for the Q3 report migration overview page. Learn more...
Mapp Intelligence: New Notification Area
  Mapp Intelligence has now a dedicated area for analyses related notifications. Learn more...
Mapp Tag Integration: Usercentrics Support
  It is now possible to integrate Usercentrics in our Tag Integration web containers. Learn more...
Webtrekk Suite: Download Report Metadata
  With this release, Webtrekk Users with the Admin-role will receive new functionality. Learn more...
Mapp Intelligence: (Smart) Alerts
  Webtrekk released a new alert function, which makes it possible to automatically monitor metrics and dimensions. Learn more...
Webtrekk Analytics: Cross Table Analysis
  With this release, Webtrekk Analytics provides you with an additional analysis variant by introducing the cross table. Learn more...
Mapp Empower: New Statistics
  New statistics will be added to Mapp Empower, to provide additional insights on the delivery performance of messages. Learn more...
Mapp Engage: Whiteboard Updates
Whiteboard is the Mapp Engage tool to automate marketing campaigns. New Whiteboard jobs, events, and redesigned functions now help you use the Whiteboard more effectively. Learn more...
Mapp Engage: Best Sendout Time
  We are thrilled to announce that Mapp is taking a big leap towards creating AI-driven campaign management by introducing the "Best sendout time" feature. Learn more...
Webtrekk Android SDK v5: Out of Beta
  We are officially releasing our Android SDK v5 out of beta and into the wild. During the beta phase we detected some hick-ups that we solved in the meantime and also gave the code a nice clean polish along the way. Learn more...
Webtrekk iOS SDK v4: Debug Mode
  Our latest version introduces debug functionality for the iOS SDK v4. The debug functionality makes it possible to check the request URL sent to Webtrekk as well as information about the request queue. Learn more...
Webtrekk: Audience API v2
 Audience API allows you to link Webtrekk to your onsite personalization systems. Learn more...
Webtrekk Suite: Optimized My Profile Section
  With this release, all users will receive an optimized “My profile” Section. Learn more...
Mapp Engage: Sender Profiles
  With ​Sender Profiles​, you can now set the level of transmission security at the message level. Learn more...
Webtrekk Data Streams: New Features Added
  With this release, we have added a collection of features described below to the functionality of Webtrekk Data Streams. Learn more...
Webtrekk Android SDK v5 (Beta): New Version Available
  We have now released a new version of the Android SDK v5 (Beta) including the following new features: Learn more...
Webtrekk Smart Pixel: A/B Tasty Extension Available
  With this release, the A/B Tasty extension for the Smart Tracking Pixel is available. Learn more...
Webtrekk Analytics: Enhanced Report Filter
With this release, we provide you with the functionally extended filter options in Analytics. Learn more...
Webtrekk Analytics: Embedding Google Documents in Webtrekk Dashboards
  The Webtrekk Dashboard as a central overview of your data gets a useful extension with this release: You can embed Google documents via iFrames in a dynamic box using embed code and thus display them within the Dashboard. Learn more...
Webtrekk Suite: Optimized User Management
  With this release, you get an optimized user management in your Webtrekk Suite. Learn more...
Webtrekk: New Pixel Version 5.1.1/ 4.4.7
Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.1.1 and 4.4.7 include the new feature "Web to App tracking." Learn more...
Webtrekk Data Streams: Enhancement with Additional Fields
  The following fields have been added to the Webtrekk Data Streams: Learn more...
Mapp Engage: Mapp Connect for Mapp Engage
  Mapp Connect​ connects third-party marketing tools to ​Mapp Engage​. Learn more...
Mapp Engage: Campaign Dashboards
  Mapp Cloud now offers Campaign Dashboards to help you see campaign performance in new ways. Learn more...
Webtrekk Analytics: New Dynamic Time Ranges
In Webtrekk Analytics, you now have even more predefined periods to choose from to better narrow down your analysis results. Learn more...
Mapp Engage: Content Store Image Upload Limits
To support best practices in email sendouts, Mapp has introduced stricter limits to the image sizes that Mapp Engage customers can upload. Learn more...
Mapp Intelligence powered by Webtrekk
  Today we released our latest product, Mapp Intelligence. Mapp Intelligence is a marketing analytics platform designed for e-commerce, publishers, and lead-based businesses. It delivers reliable, scalable, and dashboard-driven insights. The tool reveals new perspectives and lets you act on it immediately. Learn more...

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Webtrekk: New Pixel Version 5.1.0/4.4.6
Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.1.0 and 4.4.6 contains the following changes: Learn more...
Webtrekk Data Streams
Data Streams is a powerful tool to enable customers to make use of Webtrekk raw data instantly. Data Streams can be perceived as another data distribution method on the surface, where we deliver raw data not in hourly or daily batches, but a stream of events. Learn more...
Webtrekk Analytics: Save Pivot Tables with nodes expanded
 With this release, you can expand nodes in a pivot table and save them for future/further use, so that you can see the underlying data in the report/ export at any time directly. Learn more...
Webtrekk Analytics: Path Analysis
The Path Analysis is now available for your Webtrekk Analytics account. With this feature, you can visualize your customers' behavior flow as well as conversion paths (customer journeys). Learn more...
Webtrekk: Android SDK v5 (Beta)
The Webtrekk Android SDK is used to integrate the Webtrekk tracking system into your Android apps. Collect meaningful data about how your apps are used, track how your users interact with your app, how they view specific pages, and custom events. Learn more...
Webtrekk Smart Pixel: Cookie Control Extension
  The Cookie Control extension is available for the Smart Pixel. This plugin allows you to access the properties of Webtrekk cookies. You can perform the following actions for cookies: Learn more...
Webtrekk Tag Integration: Content Engagement Plugin
With today's release of the Content Engagement Plugin, you can precisely measure the reading behavior of your website visitors. Learn more...

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Mapp Engage: Multi-Factor Authentication
For secure log in, ​Mapp Engage​ now offers multi-factor authentication (MFA). Learn more...
Webtrekk: New Smart Tracking Pixel
 With Webtrekk Smart Pixel, you can manually pixelate your web pages without the Tag Integration configuration interface, which is part of the Webtrekk Suite. The Smart Pixel is also particularly suitable for the pixelation single-page applications. The Smart Pixel can also be integrated by developers who don't have any profound experience with Webtrekk because we have reduced the complex implementation structure to the essentials to improve comprehensibility. Learn more...
Webtrekk Analytics: Improved iPhone Device Recognition
As of this release we have improved our iPhone device detection: the device recognition process now also takes into account the screen resolution specified by the pixel if the detected device is a generic iPhone. Learn more...
Webtrekk Analytics: Improved Page & Session Duration Calculation
As of this release we change the calculation for page duration & session duration, so that you get even more precise data. Learn more...
The New Mapp Cloud
  Mapp Cloud includes all of the tools that form our marketing platform as you currently use it. Mapp Cloud includes tools to acquire, engage, and retain digital customers. Learn more...
Webtrekk: New Pixel Version 5.0.9/4.4.5
  Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.0.9 and 4.4.5 contains the following feature and changes: Learn more...
Webtrekk Documentation: TV Analytics
The documentation for TV Analytics is now available. Learn more...
Mapp Engage: Feature Sunsetting
  Mapp has a new segmentation tool and CMS system for messages. Old features are no longer available for new systems and features are scheduled for sunsetting. Learn more...
Mapp Cloud: Security Updates TLS 1.2
  Mapp ends support for Transport Layer Security (TLS) 1.0 and 1.1. Transport Layer Security (TLS) is a cryptographic protocol for secure internet communication. This protocol includes communication servers and web browsers and also between servers, such as for API calls. Learn more...
Webtrekk Analytics: "My Analyses" - Edit and Save
  As of this release, you can also edit the analyses stored under "My analyses" and then save them directly. Learn more...
Webtrekk Analytics: User-specific Report Favorites
  As of this release, users can mark their most important reports as personal favorites. These appear in the navigation area under Overview. The favorites you set are also only visible to you (previously, a report selected as a favorite was visible as a favorite for all users who have the report available in their login). Learn more...
Webtrekk Analytics: Bookmarks are now "My Analyses"
  The previous Bookmarks are now called My Analyses. Under My Analyses you can permanently save analyses as usual and in this way create personal quick access to the analyses relevant to you. Learn more...
Webtrekk Analytics: Enhancement of the Search in the Report Overview
  You can use the search function in the Analytics Report Overview to restrict the search to a specific column. Learn more...
Webtrekk Analytics: Extension of the Calendar Function
  It is now possible to define a report with a fixed period whose start and end date lies in the future. Learn more...
Webtrekk Analytics: Editing Report Elements immediately
  With this release, it is now possible to edit report elements such as KPIs, sparklines, and analyses directly after opening the report. Learn more...