AMP email provides interactive in-mail capabilities that improve user experience, and your marketing. Mapp is taking AMP messaging a step further - you can now automate message sendout with our Whiteboards solution.
- Apply state-of-the-art marketing technology
- Create relevant customer journey scenarios within the simple and intuitive Whiteboards interface
- Add AMP emails to your messaging portfolio - Engage also offers Email, SMS, Mobile Push, In-App, Web Push, and more!
How does it work?
Once AMP for Email is activated in your Mapp Engage account, the job Send AMP Message becomes available in Whiteboards. There, you can create an automation that suits your marketing plans.
You want to send different messages based on your contacts' purchase history. For example, send them additional offers for cycling accessories if they purchased a bike, or surfing accessories if they purchased a surfboard. An AMP email is ideal for displaying a variety of products while engaging your contacts thanks to AMP's interactive features.
This feature is part of our winter update 2022 which went live on February 1st. It is available by default if you have AMP for Email enabled. Contact your Customer Success or Account Manager for more information.