Mapp Intelligence: Introducing Server-to-Server Tracking with GTM
We've now enabled server-to-server tracking between Mapp Intelligence and Google Tag Manager, optimizing your website's performance and data accuracy!
Key Benefits
You can send server-to-server tracking requests with Google Tag Manager via server-side tagging. This reduces website load and improves data quality and privacy as compared to sending requests directly from your visitor's browser. A guide to the data quality of different tracking options can be found here.
How does it work?
You will need to have a tagging server. If yours is not already set up, Google has a guide here.
Set up the server container in GTM with our Mapp Intelligence template.
Finally, complete the mandatory configurations for Mapp Intelligence.