Google Tag Manager (GTM) users, you can now easily implement the Adobe Commerce (Magento) plugin for Mapp Intelligence without Tag Integration.

Key Benefits

  • If you already use Google Tag Manager, you can update the data layer to fuel your Intelligence dashboards. This allows for the quicker integration of Intelligence into Adobe Commerce (Magento) website.
  • Of course, you now have the option of either Tag Integration or Google Tag Manager.

How Does it Work 

  1. Make sure you've installed Adobe Commerce (Magento).
  2. Configure your GTM settings in the admin panel.
  3. Map your Data.
  4. Create Variables.
  5. Create a Trigger. 
  6. Import & configure the Mapp Cloud Tag.
  7. You're all set! For more information see our guide here.


This feature is part of our spring update 2022 which went live on June 1st.