Preannouncement - Mapp Intelligence: New Product Statuses

17 Nov 2023With our latest update coming December 1st, you can see how in demand your products are with new statuses and metrics! This includes comprehensive wishlist and checkout tracking, along with new metrics and dimensions to match.

Key Benefits

Product statuses provide you with a detailed understanding of what your customers are doing with products. Previously, the automatically available statuses followed the path of viewing the item, adding to the cart, and simply purchasing.

• The new statuses enable a more precise product performance analysis.
• In addition to analyses, the new information can be used for segmentation within the Mapp Cloud.

Watch the video to find out more about revenue optimization through product status analysis:

How does it work?

From the release of this feature, unknown statuses aren't counted as product views. For example, if you sent a status of "purchased" instead of "conf", this would have previously counted as a product view. Now, the request itself will be processed, but product information will be omitted.

If your account currently sends empty or unknown values for product statuses, make sure to adjust your tracking before this feature is rolled out!

With the new statuses, the full list of statuses is now:

Please note that you must have the most up-to-date version of our Pixel. Please see our pages for Smart Pixel and Tag Integration (Pixel V5) here. Once you have updated this, you need to be sure you have permission to view product statuses, metrics, and dimensions. After checking all of this, you can explore all the great new data.

Full list of updates:

• Previously, figuring out if a product was removed from a cart required using metrics to compare the number of products in the cart to the number purchased. Now, there are specific product statuses to simplify this process. New statuses:
  
  • Added to Wishlist
  • Removed from Wishlist
  • Removed from Cart
  • Checkout
• Of course, metrics like products customers added to their cart but did not purchase are still important to know. As such, we have renamed the following metrics for clarity:

  • "Value Abandoned Products" is now "Value Products not Purchased"

  • "Qty Abandoned Products" is now "Qty Products not Purchased"

  • "Shopping Cart Abandonment Rate %" is now "Products not Purchased %

• Alongside all of these, we've created a bunch of new metrics and dimensions to help in your analyses, fueled by our new product statuses:

   New Metrics and Dimensions:

  
  

  • Products Removed from Cart

  • Value Products Removed from Cart

  • Qty Products Removed from Cart

  • Removed from Cart [Product Category Name]

  • Value Products in Checkout

  • Qty Products in Checkout

  • Products in Checkout

  • [Product Category] in Checkout

  • Products Added to Wishlist

  • Value Products Added to Wishlist

  • Qty Products Added to Wishlist

  • Product List Position Avg. (Products Added to Wishlist)

  • Products Removed from Wishlist

  • Value Products Removed from Wishlist

  • Qty Products Removed from Wishlist

  • Added to Wishlist [ProductCategory Name]

  • Removed from Wishlist [ProductCategory Name]

Availability

This feature will go live on December 1st. New product category dimensions are already visible beforehand. The new statuses will be rolled out automatically. Please be sure your pixel is up to date!

Related Topics

Optimizing revenue through product status analysis
Tracking Integration
Products in Tag Integration
Products in Smart Pixel
Product Status