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  • Current: Formulas

Formulas

% of All Visitors
% of All Visits
Add to Shopping Cart Rate %
Assists
Assists, Unique
Avg. Order Value (Month N)
Avg Play Duration
Bounce Rate %
Brand Search %
Campaign Costs Sales Relation %
Campaign CPO
Campaign CTR
Campaign eCPC
Campaign eCPM
Campaign Lifecycle Contacts Avg
Campaign Lifecycle Duration (Avg Days)
Campaign ROI
Click Rate %
Clicks per Visit
Conversion Initiator %
Conversion Rate %
Conversion Rate % ([Best Depth of Engagement])
Conversion Rate New Visitors, Unique
Conversion Rate (Month N) %
Conversion Rate, Unique
Conversion Supporter %
Conversion Transformer %
Conversion Value Supported
Conversionvalue Avg
Day in Customer Journey Ø
Devices per User
Engagement Avg (Campaigns)
Entry Rate %
Exit Rate %
Form Abandon Rate %
Form Field Abandon Rate %
Form Field Completion Rate %
Last Form Field Cursor %
Maximum Run Time %
Media Viewers %
Mobile Visit Rate %
New Visitor Rate % (Campaigns)
New Visit Rate %
Order Value Avg
Organic Source %
Page Impr. per Visit
Position in Campaign Lifecycle Avg.
Position in Customer Journey %
Process Step Conversion Rate %
Process Step Exit Rate %
Product Conversion Rate
Product in List CTR
Product List Position Avg. (products added to cart)
Product List Position Avg. (purchased products)
Product List Position Avg. (viewed products)
Product List Position Avg. (viewed products in list)
Products in Basket Avg
Product Views per Visit
Qty Abandoned Products
Qty Campaign Source %
Qty Submitted Forms
Rank in Basket Avg
Returning Visit Rate %
Sales Funnel: Basket Exit Rate %
Shopping Cart Abandonment Rate %
Submit Rate %
Teaser Conversion rate
Teaser - CTR
Time prior to Conversion Avg (Impulse Conversion)
Turnover Rate %
URM - Campaign New Visitor CLV
URM - Customer Profile Conversion Rate %
URM - Customer Profile Discounts %
URM - Customer Profile Order Value Avg.
URM - Customer Profile Return shipment Share %
URM - Customer Profile Visit Frequency Avg. (Days)
URM - Days between contacts Avg.
URM - Days between orders Avg.
URM - Days to 1st Order Avg.
URM - Predicted Churn Probability %
URM - Predicted Conversion Probability %
URM - Predicted Customer Lifetime Value
User with more than Three Devices %
User with One Device %
User with Three Devices %
User with Two Devices %
Visits %
Visits (Mediacode Entry) %
Visit Duration Avg
Visits Organic %
Visits per Visitor
Visits with Brand Search Phrase %
Visitors %
Visitors Mobile Phone %
Visitors PC/Laptop %
Visitors, returning % (Month N)

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