documentation Documentation Intelligence Figures Current: Formulas Formulas % of All Visitors % of All Visits Add to Shopping Cart Rate % Assists Assists, Unique Avg. Order Value (Month N) Avg Play Duration Bounce Rate % Brand Search % Campaign Costs Sales Relation % Campaign CPO Campaign CTR Campaign eCPC Campaign eCPM Campaign Lifecycle Contacts Avg Campaign Lifecycle Duration (Avg Days) Campaign ROI Click Rate % Clicks per Visit Conversion Initiator % Conversion Rate % Conversion Rate % ([Best Depth of Engagement]) Conversion Rate New Visitors, Unique Conversion Rate (Month N) % Conversion Rate, Unique Conversion Supporter % Conversion Transformer % Conversion Value Supported Conversionvalue Avg Day in Customer Journey Ø Devices per User Engagement Avg (Campaigns) Entry Rate % Exit Rate % Form Abandon Rate % Form Field Abandon Rate % Form Field Completion Rate % Last Form Field Cursor % Maximum Run Time % Media Viewers % Mobile Visit Rate % New Visitor Rate % (Campaigns) New Visit Rate % Order Value Avg Organic Source % Page Impr. per Visit Position in Campaign Lifecycle Avg. Position in Customer Journey % Process Step Conversion Rate % Process Step Exit Rate % Product Conversion Rate Product in List CTR Product List Position Avg. (products added to cart) Product List Position Avg. (purchased products) Product List Position Avg. (viewed products) Product List Position Avg. (viewed products in list) Products in Basket Avg Product Views per Visit Qty Abandoned Products Qty Campaign Source % Qty Submitted Forms Rank in Basket Avg Returning Visit Rate % Sales Funnel: Basket Exit Rate % Shopping Cart Abandonment Rate % Submit Rate % Teaser Conversion rate Teaser - CTR Time prior to Conversion Avg (Impulse Conversion) Turnover Rate % URM - Campaign New Visitor CLV URM - Customer Profile Conversion Rate % URM - Customer Profile Discounts % URM - Customer Profile Order Value Avg. URM - Customer Profile Return shipment Share % URM - Customer Profile Visit Frequency Avg. (Days) URM - Days between contacts Avg. URM - Days between orders Avg. URM - Days to 1st Order Avg. URM - Predicted Churn Probability % URM - Predicted Conversion Probability % URM - Predicted Customer Lifetime Value User with more than Three Devices % User with One Device % User with Three Devices % User with Two Devices % Visits % Visits (Mediacode Entry) % Visit Duration Avg Visits Organic % Visits per Visitor Visits with Brand Search Phrase % Visitors % Visitors Mobile Phone % Visitors PC/Laptop % Visitors, returning % (Month N) ×