This formula shows how many orders visitors performed in their first visit.

CalculationQty Orders (Metric scope Visit; Filter: New vs. Returning equals New) / Visitors (Filter: New vs. Returning equals New) * 100                                                                      

  • The filter restricts the data on the first visit.
  • Using the metric scope "Visit", all orders within a visit are taken into account.

Similar figures

Conversion Rate %
Conversion Rate % ([Best Depth of Engagement)]