Shows the share of exits on the number of visits.

This formula is often used in the pages analysis.

CalculationExits / Visits * 100                                                                        

An exit is assigned to the page that was viewed in the visit last.


A user views the following pages:

  • Pages Analysis (Navigation > Pages > Pages)
    The pages analysis yields the following results:

    Calculation of "Exit Rate %" for the page "home"1 Exit / 2 Visits = 50 %        
  • Days Analysis (Visitors > Traffic)

    Calculation of "Exit Rate %"2 Exits / 2 Visits = 100 %

Similar Figures

Bounce Rate %
Entry Rate %

Further Information

Training document Basic Metrics
Video Basic Metrics Entries, Exits, Bounces