Shows the ratio of visitors per day to orders.

CalculationQty Orders (metric scope Visit) / Visitors, Daily Unique * 100       
  • Due to the metric scope "Visit", all orders in a visit are considered.
  • Because "Visitors, Daily Unique" is used, you also can compare the conversion rate for time periods with different length.

Example:

A user performs the following visits:

  • Days Analysis (Visitors > Traffic)

    Calculation of the conversion rate for 02-13   1 Order / 1 Visitor * 100 = 100                                                                         



  • Month analysis (Visitors > Time > Months)

    Calculation of the conversion rate2 Orders / 2 Visitors, Daily Unique * 100 = 100                                                                            



  • Campaign analysis (Marketing > Campaigns > Advertising Media)
    The user from the example above uses different campaigns:


    For campaign analyses, the standard attribution model is used. In the example, it is "Last Campaign wins".


    Calculation of the conversion rate for campaign B      2 Orders / 2 Visitors, Daily Unique * 100 = 100                                                                      

Similar Figures

Conversion Rate % ([Best Depth of Engagement])
Conversion Rate, Unique