Shows the ratio of visitors per day to orders.
- Due to the metric scope "Visit", all orders in a visit are considered.
- Because "Visitors, Daily Unique" is used, you also can compare the conversion rate for time periods with different length.
Example:
A user performs the following visits:
Days Analysis (Visitors > Traffic)
| Calculation of the conversion rate for 02-13 | 1 Order / 1 Visitor * 100 = 100 |
|---|
Month analysis (Visitors > Time > Months)
| Calculation of the conversion rate | 2 Orders / 2 Visitors, Daily Unique * 100 = 100 |
|---|
Campaign analysis (Marketing > Campaigns > Advertising Media)
The user from the example above uses different campaigns:
For campaign analyses, the standard attribution model is used. In the example, it is "Last Campaign wins".
| Calculation of the conversion rate for campaign B | 2 Orders / 2 Visitors, Daily Unique * 100 = 100 |
|---|
Conversion Rate % ([Best Depth of Engagement])
Conversion Rate, Unique
