The metric of the cohorts analysis shows, what percentage of the new visitors of a defined month returned per month.
Use the metric with the dimension "Cohorts (Monthly)".
Month 0 = Returning visitors within the first 29 days. Is always 100 %.
Month 1 = Returning visitors within days 30-59 since the first visits.
| Calculation | Visitors (Lifespan Month N) / Visitors (Lifespan Month 0) * 100 |
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Extensive information on cohorts in Mapp Intelligence can be found in the corresponding training chapter.