The metric of the cohorts analysis shows, what percentage of the new visitors of a defined month returned per month.

Use the metric with the dimension "Cohorts (Monthly)".

Month 0 = Returning visitors within the first 29 days. Is always 100 %.

Month 1 = Returning visitors within days 30-59 since the first visits.

CalculationVisitors (Lifespan Month N) / Visitors (Lifespan Month 0) * 100                                                                    

Extensive information on cohorts in Mapp Intelligence can be found in the corresponding training chapter.