Shows the share of new and unknown visits on all visits.
The recognition of a user as a New Visitor or Returning Visitor is based on cookies and/or the Customer ID.
Example:
The green user performs her first visit on Feb 13 and her second visit on Feb 14.
The purple user performs her 8th visit on Feb 13.
Days Analysis (Visitors > Traffic)
| Calculation for Feb 13 | 1 New Visit / 2 Visits = 50 % |
|---|
New Visits
Returning Visit Rate %
URM - Days since Contact
Cohorts (Lifespan Days)
Training document Basic Metrics