Conversion Rate % ([Best Depth of Engagement])
Shows in which share of all visits the best depth of engagement was reached.
|Calculation||Visits with the best depth of engagement / Visits * 100|
Depths of Engagement can be configured individually at Mapp Q3 > Configuration > Depths of Engagement. Further information can be found in the training chapter on Analysis of Goal Achievement.
A user performs the following visits:
In our example, the name of the best depth of engagement is "Purchase".
Days analysis (Visitors > Traffic)
Calculation of the conversion rate for 02-13 1 Visit with the best depth of engagement / 2 Visits * 100 = 50.00
Months analysis (Visitors > Time > Months)
Calculation of the conversion rate 2 Visits with the best depth of engagement / 3 Visits * 100 = 66,67
Conversion Rate %
Conversion Rate, Unique
Training document Analysis of Goal Achievement