Conversion Rate, Unique
Shows the ratio of visitors to orders.
|Calculation||Qty Orders [metric scope Visits] / Visitors * 100|
- If you use this metric together with time dimension, visitors are counted uniquely per time unit.
- Because the metric scope "visit" is used, all orders in the visit are counted.
A user performs the following visits:
Days analysis (Visitors > Traffic)
Calculation of the conversion rate for 02-13 1 Order / 1 Visitor * 100 = 100
Months analysis (Visitors > Time > Months)
Calculation of the conversion rate
2 Orders / 1 Visitor * 100 = 200
Advertising Media Analysis (Marketing > Campaigns > Advertising Media)
The user in the example above is using different campaigns:
In campaign analyses, the standard attribution model is used. In the example it is "Last campaign wins".
Calculation of the conversion rate for Campaign B 2 Orders / 1 Visitor * 100 = 200
Conversion Rate % ([Best Depth of Engagement)]
Conversion Rate %