Shows the share an object (e.g. campaign, page, weekday) has on the total turnover.
| Calculation | Order Value in Visit / Total Order Value * 100 |
|---|
Example:
2 users access the following pages ("Page C" is the order confirmation page) and generate the corresponding turnover:
The following values are depicted for the metrics "Order Value", "Order Value in Visit" and "Turnover Rate %":
