Shows the average value of a conversion.

CalculationConversionvalue / Conversions                                           

The conversionvalue is based on a tracked conversion, thus a website goal was achieved.

Depending on the website goal the conversionvalue is:

  • Website goal "Order": Conversionvalue = Order Value
  • Website goal "Product added to the Cart": Conversionvalue = Value Product Added to Cart
  • Website goal e-Commerce parameter: Conversionvalue = 1