This formula shows which share of media viewers (i.e., Visitor with at least one media view) have been assigned to a specific dimension value.

CalculationMedia Viewers / Media Viewers (without dimension reference) * 100 

This formula is mainly used in media analyses. Here it shows which share of all media viewers have viewed a specific video.


In Total, 2 visitors watched a medium.
One user watches the media "Video 1" and "Video 2". The other user only watches "Video 1". The following data will be shown in Intelligence:

Media Viewers
Media Viewers %
Video 12100 %
Video 2150 %