This formula shows which share of media viewers (i.e., Visitor with at least one media view) have been assigned to a specific dimension value.
| Calculation | Media Viewers / Media Viewers (without dimension reference) * 100 |
|---|
This formula is mainly used in media analyses. Here it shows which share of all media viewers have viewed a specific video.
Example:
In Total, 2 visitors watched a medium.
One user watches the media "Video 1" and "Video 2". The other user only watches "Video 1". The following data will be shown in Intelligence:
Media
| Media Viewers
| Media Viewers % |
|---|
| Video 1 | 2 | 100 % |
| Video 2 | 1 | 50 % |