Avg. Order Value (Month N)
The metric of the cohorts analysis shows, how the average order value per month developed since the first visit.
Use the metric with the dimension "Cohorts (Monthly)".
Month 0 = The order value generated on average within the first 29 days.
Month 1 = The order value generated on average within the 30.-59. days since the first visit.
|Calculation||Order Value (Lifespan Month N) / Qty Orders (Lifespan Month N)|
Extensive information on cohorts in Mapp Intelligence can be found in the corresponding training chapter.