Shows, what percentage of accesses of a process step accessed the subsequent process step or an optional step.

CalculationProcess Step Conversions / Process Step Amount * 100                                                                            

The fact on how the conversion is counted specifically depends on the chosen validity in the configuration of the process:

  • Validity "Process"
    A user is counted as converted, when he accesses the subsequent process step within the visit and doesn't start the process again before he finishes it.
  • Validity "Visit" / "Visitor"
    A user is counted as converted, when he accesses the subsequent process step within the visit.

Additional Information

Training chapter Analysis of Navigation Paths

You can also find a course on processes at Mapp Academy. Log in and search for "Mapp Intelligence - Processes".