Products in Basket Avg
Shows the average amount of products in the shopping cart.
|Calculation||Qty Purchased Products / Qty Orders|
This metric is not suitable for being used in product analyses, as "Qty Purchased Products" has a direct product relation. In this case, the metric depicts, how often the same product was purchased multiple times.
If you use this metric in campaign analyses, the calculation is done based on the defined default attribution.