In Mapp Engage, you can create different types of messages to communicate with your contacts over multiple channels:
- AMP Email Message
- Push Notification
- In-App Message
- Direct Mail Message
- Web Push Notification
For more information, see Select Message Channel Type.
The following channels are additional features that must be set up for your Mapp Engage system:
- Mobile Push,
- Web Push
- Direct Mail
There are two ways to create messages in Mapp Engage: manually or with pre-designed templates.
Create message templates or use pre-created templates for simplified message creation. Individual authors can use these templates to combine individual paragraphs or elements into messages.
For more information, see Content Management for Email Messages and CMS Messages.
In the Mapp Engage message creation area, you can paste, upload, or create message content. You can also configure many sendout settings in this area
Message Creation Basic Steps
- Create a message and enter or upload message content. Message content includes personalizations and Mapp Engage Variables.
- Configure your sendout settings.
- Preview and test your message.
After you edit and test your message, you can complete the message composition process in several ways:
Save the message as a draft.
Save the message as a prepared message. You can use prepared messages for automated sendouts.
Send the message to the group. You can apply a selection to limit the recipients to a target group.
Personalization: Adds content that is selected specifically for the recipient or target group to the message. Personalization makes the content of your messages more relevant. You can personalize email messages, SMS messages, and mobile push notifications.
For more information, see Personalization.
Mapp Engage Variables: Insert content automatically into a message that is the same for all recipients of the message.
For more information, see Mapp Engage Variables.
Message Previews & Testing
Mapp Engage offers multiple tools that you can use to review, test, and optimize your messages before sendout.
Split Sendouts (A/B Tests): Sends different versions of an email message to a portion of your group. Mapp Engage evaluates the success of each message variation and identifies the highest-performing message. Mapp Engage can evaluate the click, opening, or conversion rate.
Message Check: Shows how your message renders in popular email clients and end devices. Message Check also helps you catch layout and rendering problems before the main sendout takes place.
Test Recipients: Sends a copy of your draft message to the test recipients defined for the sendout group or to a specific email address.
Personalization Preview: To test your personalizations, select different profile values in the message preview window.
For more information, see Email Testing.
Save as Draft
Draft messages are messages that are not yet scheduled, sent, or assigned to a sendout group. You can edit a draft message later and prepare it for sendout. For more information, see Draft Messages Overview.
Save as a Prepared Message
A prepared message is a saved message that is assigned to a group.
You can send prepared messages in different ways:
As a system message.
As a group message with the Copy & Send action in the Prepared Messages overview.
With an automation.
For more information, see Prepared Messages.
Start Message Sendout
There are several ways to send a message in Mapp Engage.
In step 4. Summary of the message creation wizard, you can start message sendout immediately or schedule your sendout for later.
In the Automations area, you can send messages automatically in response to the behavior of your contacts or on specific dates and times. For more information, see Event-Based Automation and Time-Based Automation.
- You can view all messages that your Mapp Engage system sends in your Outbox. For more information, see Processed Messages Overview (window).
- You can edit email links after sendout. For instructions, see Redirect Links After Sendout.
- You can make a copy of a previously sent message to create a message.