Mapp Engage Variables allow you to insert content into a message or landing page automatically.
Mapp Engage Variables are content shortcuts. You drag or drop the variables from a menu to insert more complex content. The variables save you time and effort during message and landing page creation.
Unlike personalisation, the Mapp Engage Variables insert content that is identical for all contacts. All recipients of a message or all visitors to the landing page see the same content.
Here are just a few examples of what you can do with Mapp Engage Variables:
Add a message, group, or system metadata to a message.
Add links to your Mapp Engage landing pages.
Add common system links, such as links to read the message in a web browser, read a mobile version, unsubscribe, or change profile data.
Add tags that merge content from an external website into a message or landing page. The content can be from a static or personalized web address.
Add conversion tracking variables.
Add coupons or barcodes to a message or landing page.
Add individual attachments to an email message (for example, invoices).
How They Work
Each Mapp Engage Variable has a different structure, depending on the particular function. Mapp Engage Variables have the form of a placeholder that appears within tags, like these: <% ... % >. During sendout, Mapp Engage replaces the placeholder with the correct content.
You can use some of the Mapp Engage Variables without further adaptation or customization. Other Mapp Engage Variables require additional setup steps.
Types of Mapp Engage Variables
The Mapp Engage Variables are grouped in the following categories:
Use the Mapp Engage Variables in the System Links category to direct contacts to web pages related to your Mapp Engage system. These web pages offer the following functions:
You can customize the landing pages to your corporate identity. For more information, contact your customer representative.
Use these variables to insert metadata about the message, domain, or Mapp Engage system into your messages.
This category also includes variables to mark the mobile content and PC content.
The Mapp Engage Variables in the Group Attributes category insert data about the sendout group into your message.
For example, you can insert the following variables:
The Mapp Engage Variables in the Conversion Tracking category insert a conversion tracking variable into your message.
Conversion tracking lets you evaluate message performance by pre-defined goals. You set goals for an email sendout and then check whether contacts completed the desired activity (usually a purchase).
Use this Mapp Engage Variable to add conversion tracking to a single message. You can also set up conversion tracking for an entire group in the group settings, on the Sendout Settings tab. For instructions, see Enable Conversion Tracking for a Group.
The Mapp Engage Variables in the Landing Pages category generate and insert a link to a landing page that you created in Mapp Engage.
You can use these variables in a message or on a landing page.
Use these Mapp Engage Variables to add the content from a website into an email or landing page. You must modify these variables before use in an email or landing page.
The Mapp Engage Variables in the Coupon category insert a coupon into your message.
During sendout, the placeholder is replaced with the coupon code. Mapp Engage automatically inserts a coupon from the coupon list into each message.
The Mapp Engage Variables in the Barcode category insert a barcode into your message.
The Barcode Generator automatically creates barcodes from a coupon list, custom attribute, or data that is manually entered on the user interface. For more information, see Create a New Barcode. Barcodes that are generated from a coupon list or custom attribute are added to a message with a Mapp Engage Variable. A barcode is generated for each coupon and inserted individually into the message during sendout.
The Mapp Engage Variables in the Social Network category insert links that allow your contacts to share your message on a social network. Contacts can share and promote your content on social networks such as Facebook and Twitter.
To customize which social media networks appear in the graphic, talk to your customer representative.