Navigation Path​

Messages​ > ​Outbox> Email

This window displays the scheduled and sent messages in your system. You can also see messages that Mapp Engage is processing.

Purpose​

The following message types are shown:

  • Email, SMS, and Mobile Push messages.

  • Group messages that are sent manually.

  • SuperMessages and split sendouts.

  • Single sendouts that are sent with an automation.

This window does not display system messages or group messages that are sent with an automation.

What can I do in this window?

  • View, copy, archive, and delete messages.

  • Cancel, pause, or resume some types of sendouts

  • Edit the links in an email message, even after sendout.

  • Approve or reject moderated messages.

You only see the sent messages for which you have group permission 605 (​Messaging: View Sent Messages​).

To see the KPIs and a link to the statistics, you need group permission 608 (​Messaging: View Message Statistics​).

To reschedule a message, you need group permission 618 (​Messaging: Schedule Message Sendout​).

Actions​

Action

Description

 ​View Message​

Opens the ​Message Preview​ window. Here you can view your message, review personalizations, and send test versions of the message.

​Edit​

Opens the ​Message Creation​ wizard. Here you can edit the message at any time before sendout starts. This option is available for messages that are scheduled for future sendout. You cannot edit a message after sendout is finished.

​Edit Links​

Opens a window where you can change the destination URL of the links in the message. Use this option to redirect the destination of a link after sendout. This option is only available for messages that have already been sent. For this action, you need group permission 623 ​Messaging: Edit link redirection and link categories​. You cannot change the destination of system links or personalized links.

​View Statistics​

Opens the ​Message Statistics​ window. Here you can review the performance of your message.

​Reschedule​

Opens a window where you can change the scheduled sendout time of a message. This option is only available for messages that are scheduled for future sendout. This option is not available for split variants. You can change the scheduled sendout time at any time before sendout starts.

​Cancel​

Immediately stops the message sendout without an additional confirmation message. You cannot resume a cancelled sendout.

You can cancel a sendout that has one of the following states: ​Scheduled​, ​Processed,​ or ​Paused​.

  • When you cancel a message that has ​Scheduled​ or ​Processed​ status, Mapp Engage moves the message to the ​Prepared Messages Overview​ window.

  • When you cancel a message that has ​Paused​ status, the message remains in the ​Outbox​ window.

  • To cancel a sendout that has ​In Process​ or ​In Transport​ status, first pause the sendout. To pause the sendout, click ​Pause​ in the action menu of the sendout. If message sendout is in progress, it is possible that Mapp Engage already sent the message to some of your contacts.

​Pause​

Interrupts the message sendout without an additional confirmation message. To resume a paused sendout, click the ​Resume​ option.

The sendout of all messages in Mapp Engage is divided into individual packages of tasks. Once the system starts processing a package of tasks, the sendout for the package cannot be stopped. The message is assigned ​Pausing​ status. When processing of the current package is complete, the system does not send the remaining packages. The message is assigned ​Paused​ status. When you pause part of a split sendout, Mapp Engage pauses sendout of all messages in the split sendout, including the main sendout.

​Resume​

Resumes the sendout of a paused message. Message sendout continues from the point where it was interrupted. The message is assigned the same status as it had before the sendout was paused. When you resume sendout for part of a split sendout, Mapp Engage resumes sendout of all messages in the split sendout, including the main sendout.

​Delete Split Sendout | ​Cancel Split Sendout​

Deletes or cancels the split sendout. To access these options, click the  symbol.

  • Delete Split Sendout:​ Deletes the split sendout. All variants and the main sendout are permanently deleted.

  • Cancel Split Sendout​ Cancels the split sendout. The cancelled sendout cannot be rescheduled.

​Approve​  ​Reject​

Opens the ​Moderate Message​ window, where you can approve or reject a moderated message. Moderated messages are messages that require approval before sendout. This option is only visible for moderated messages. To view this option, you need the group permission 602 ​Messaging: Moderate messages​.

​Delete Split Sendout or ​Cancel Split Sendout​

Deletes or cancels the split sendout. To access these options, click the  symbol.

  • ​Delete Split Sendout:​ Deletes the split sendout. All variants and the main sendout are permanently deleted.

  • Cancel Split Sendout​ Cancels the split sendout. The cancelled sendout cannot be rescheduled.

Information​

Setting

Description

​Group Name​

Displays the name of the sendout group. If the message is an email, this column also displays the email address of the group.

​Email​

Shows the email address of the sendout group. The email address is not necessarily the from address that your contacts see in the inbox. You can see the from address in the ​Details​ area.

​Subject​

Shows the subject line of the email message. The subject line is visible to your contacts in their email inbox.

​Name​

Shows the name of the message in Mapp Engage. The message name is for internal use only and is not visible to your contacts.

​ID​

Shows the unique message ID. Mapp Engage assigns a unique message ID to every message when it is created.

​Sendout​

Shows the date and time when message sendout started. For more information about the sendout duration, see the ​Details​ area.

​Author​

Shows the name of the system user who created the message.

​Confirmed Open Rate​

Data for the Confirmed Open Rate is only available for email messages. The calculation of this performance indicator differs depending on whether the message is sent as a group or single message.

  • For group messages, this rate divides the number of unique confirmed openers by the total number of accepted messages. Confirmed openers include all messages in which the tracking pixel rendered or a link was clicked. If a contact opens the message with images suppressed and does not click any link, the open cannot be counted.

  • For single messages, The Confirmed Open Rate divides the number of opened messages by the number of accepted messages.

​CTR​

Data for the Click Through Rate (CTR) is only available for email messages.

The calculation of this performance indicator differs depending on whether the message is sent as a group or single message.

  • For group messages, the CTR divides the number of recipients who clicked a link by the number of accepted messages.

  • For single messages, the CTR displays the number of messages clicked divided by the number of accepted messages.

​Type​

Displays the sendout type of the message. The details of the message and the available KPIs depend on the message type.

  • Group Message:​ A group message is sent to most or all members of a group.

  • ​Single Message:​ A single message is sent to an individual contact. The Processed Messages Overview window only displays single messages that were sent with an automation (not with the API). All sendouts of a single message are aggregated together in one item in the table.

  • Split Sendout:​ A split sendout is the simultaneous sendout of two or more variations of a message. Each version goes to a small portion of the total group. For more information, see Evaluating Split Message Statistics​

    • ​Split Main:​ The message is the main message of the split sendout.

    • Split Variant:​ The message is a test variation that is sent as part of the split sendout.


    To display the messages that are sent as part of the selected split sendout, click the  symbol.
  • SuperMessage:​ The SuperMessage contains multiple submessages. The SuperMessage container is visible in the outbox while Mapp Engage processes and sends the submessages. Once Mapp Engage sends the SuperMessage, only the submessages remain visible in the outbox.
    For more information, see ​Sub- and SuperGroup Setups​.

  • ​Submessage:​ A submessage is sent to one subgroup as part of a SuperMessage. The sendout of a SuperMessage results in the creation of a new message (the submessage) for each individual subgroup. The submessages only become visible in the ​Outbox​ once the SuperMessage is sent.

​Status​

  • Scheduled:​ The message is scheduled for sendout at a future time. To change the scheduled sendout time, click the ​Reschedule​ button. To cancel the sendout, click the ​Cancel​ button.

  • Moderated:​ The moderator must approve or reject this message.

  • In Process:​ Mapp Engage is preparing the message for sendout. During this process, Mapp Engage creates a personalised message for each contact. Mapp Engage has not yet sent the message to any contacts.

  • ​Processed:​ The processing phase is complete for this message. Message transport to the recipient MTA has not yet begun. The message remains in this status until message transport begins. The status then changes from ​Processed​ to ​In Transport​. The status is only visible for messages that have been sent using the Transport Acceleration feature.

  • ​In Transport:​ The transport phase has started. Message processing is still in progress or already completed. The message remains in this status up until message transport is complete. The status then changes from ​In Transport​ to ​Sent​. The status is only visible for messages that are sent with the Transport Acceleration feature. For more information, see Transport Acceleration in the Sendout Process​.

  • Paused:​ A system user temporarily interrupted the sendout. To interrupt a sendout manually, click the ​Pause​ button. To resume a paused sendout, click the ​Resume​ button.

    • Pausing:​ Mapp Engage has started to pause the sendout. The sendout of all messages in Mapp Engage is divided into individual packages of tasks. Once the system starts processing a package of tasks, the sendout for the package cannot be stopped. The ​Pausing​ status indicates that Mapp Engage is processing and sending a package of tasks. When processing of the current package is complete, the system does not send the remaining chunks.

    • ​Paused:​ Mapp Engage has paused the sendout. Mapp Engage no longer sends messages from this sendout. To resume a paused sendout, click the ​Resume​ button. To cancel the sendout, click the ​Cancel​ button. Once a sendout is cancelled, you cannot resume or reschedule the sendout.

  • ​Cancelled:​ A system user permanently stopped work on the sendout. Depending on when the message sendout was cancelled, some messages can already be sent out. You cannot resume or reschedule a sendout that is cancelled.

  • ​Sent:​ The sendout process for the message is complete. You can view the message statistics to see how well your message performed.

  • ​Prepared:​ The message sendout is a prepared message that Mapp Engage uses to send single messages.

  • Failed:​ A system error within the message sendout stopped the whole sendout. You can restart the sendout process again from the beginning. ​Failed​ messages cannot be resumed, but the generic single actions like ​View​, ​Statistics​, and ​Edit​ are still available.

Details​

This area provides additional information about the selected message.

Different information is available for group or single messages.

Field

Description

​External Message ID​

Shows the external message ID. The external message ID is a value that is added to links during message sendout. This value is then transmitted to an external system, such as a web analytics tool or ecommerce shop. Example: Every time that you send a newsletter, you add the external message ID to every link in the email. This ID helps you track the performance of each newsletter in your ecommerce system and web analytics tool.

​From Address​

Shows the from address that is displayed in the recipient inbox. This address can be different than the group email address. You define the from address in the group settings. For more information, see ​Reply Handling (tab)​.

​Size​

Shows the estimated size of the message. The size is calculated based on a personalized standard message that Mapp Engage creates. The size of individual messages can vary.

​Category​

Shows the message category. A message category is a keyword that you assign to one or more related messages. Categories enable you to organize and identify related objects in the system. For more information, see Message Categories​.

​Attachments​

Shows any attachments that were sent with an email message.

​Processing Start​

Shows when the message processing began. Message processing can be scheduled up to a maximum of 72 hours before message transfer. The time frame for message preprocessing and message transport is defined during message creation. For more information, see ​Configuration for Sendout​.

​Processing End​

Shows when the message processing finished. If the entry is empty, message processing is not yet complete.

​Duration​

Shows how long it took to process the message. If the entry is empty, message processing has not yet begun.

​Transport Start​

Shows when the message transport began. The time frame for message processing and message transport is defined in step ​3.Configuration​ of the message creation wizard.

​Transport End​

Shows when the message transport finished. If the entry is empty, message processing is not yet complete.

​Duration​

Shows how long it took to transport the message. If the entry is empty, message transport has not yet begun.

​Group Size​

Shows the number of active members in the group when Mapp Engage started the sendout. This number does not reflect whether any addresses appear on a blacklist or Robinson list. If the sendout has a selection, the group size is not displayed. A selection changes the final size of the sendout.

​Selection​

Shows the name of the selection that is applied to the message, if any. A selection filters contacts who match defined criteria. You can use selections to send targeted messages to a specific audience. If you did not apply a selection to the sendout, this line is empty.

​Skipped​

Skipped messages are sorted out before sendout for various reasons. For example, an address that is deactivated system-wide. These messages never leave the Mapp infrastructure. You can view the specific reasons why addresses were skipped in the ​Statistics​ area.

​Messages Sent​

Shows the total number of messages the Mapp Engage MTA sent.

​Hard Bounces​

Shows the number of hard bounces. A hard bounce is a message that the receiving server rejects. These messages are not delivered to the recipient due to a permanent problem. For example, a message that you sent to an email address does not exist.

​Accepted​

Shows the number of messages the Message Transfer Agent (MTA) of the recipient accepted. This number includes messages that are delivered to spam or junk folders. Accepted messages are all messages that were delivered and did not produce a bounce response from the MTA.

This information is available for group messages only.

​Confirmed Openers​

Shows the number of recipients who opened a message. Even if a recipient opens a message several times, it is only counted once. Confirmed opens include all emails where the tracking pixel was displayed or a link was clicked.

This information is available for group messages only.

​Clickers​

Shows the number of recipients who have clicked any link in the message. If a recipient clicks more than one link in the message, it only counts one time. For more information, see Link Analysis (tab)​.

This information is available for group messages only.

​Conversions (Unique)​

Shows the number of recipients who have completed a defined conversion. For example, how many recipients completed a purchase. For more information, see Calculation of Conversions​.

This information is available for group messages only.

Details for Split Sendouts​

Setting

Description

​Main Sendout Criteria​

Shows which criteria was used to evaluate message performance and determine which variation was sent as the main sendout. The criteria that are shown here are defined when the split sendout is created.

​Date Sent (Main Sendout)​

Shows the date and time when the main sendout started.

​Number of Variations​

Shows the number of message variations included in the split test, and the percentage of all group recipients who received a split variant. This number excludes the main sendout, even if the main sendout was automatically started as a part of the split sendout process.

% of Group Size:​ This entry displays the percentage of the group to which a split sendout was sent.

​Attribute for Uniform Distribution​

Shows the attribute that was selected for uniform distribution in the split sendout. When no attribute was used for uniform distribution, the group members are selected for sendout at random. The entry then displays ​Random​. When an attribute is selected for uniform distribution, the attribute is displayed here.

General Page Options​

Setting

Description

​Show​

Filters the sendouts that are displayed in the overview.

  • ​Active:​ Displays all active sendouts. Active sendouts include all sendouts (test sendouts and real sendouts) that are not archived.

  • Test Sendouts:​ Displays all test sendouts that are not archived. Test sendouts are messages that you send only to the test recipients in a group. You start a test sendout in the ​Message Preview​ window. For more information, see ​Send Test Message to Test Recipients​.

  • Non-Test Sendouts:​ Displays all sendouts that are not test sendouts and that are not archived.

  • ​Archived:​ Displays all archived entries.

​Filter ​

Filters the entries according to the values in the filter fields. It is possible to combine multiple filter criteria.

​Remove Filter​

Removes all filters and displays all available entries.

​Visible Rows​

Changes the number of rows that are displayed per page.

Navigates to the next or previous page of results. The arrows appear when not all entries can be displayed on one page.

​Select All​

Selects all visible entries.

​Archive​

Archives any selected entries. Archived entries cannot be used, but remain stored in the system.

You can only archive sent or cancelled messages.

​Delete​

Deletes any selected entries, after an additional confirmation question.

​Reactivate​

Reactivates the selected entries. The button is only visible for archived entries. After reactivation, it is possible to restart the sendout or use the message as a template for further sendouts.

Related Topics​