The Web Push channel in Mapp Engage allows you to send personalized web push notifications to those of your contacts who have opted in.

Key Benefits

  • Reach & Engagement
    • send web push to all or to selected contacts
    • reach website visitors who are not yet your contacts
    • increase engagement - nudge people to visit areas of the site that are of special interest to them, and draw their attention to new relevant content
    • always reach real people - as web push is browser-based, there is no room for fake email addresses
  • Usability:
    • quick and easy set-up process - no support from technical teams is required
    • time-efficient - no special design elements are involved
    • easy to manage - you can create, edit and delete web push messages anytime
  • Cost effectiveness: Web push is one of the most cost-effective channels, since no additional external services are involved.


  1. Web push must be enabled on your website. Therefore you need to:
    1. have a Firebase account
    2. integrate a JavaScript on your website (service worker)
    3. have authorized SSL on your website
    4. (optional) have a Mapp Intelligence account
  2. Web push must be activated in your Mapp Engage account. Talk to your customer success or account manager for more information.
  3. Customer opt-in - the notification can only be displayed if they have opted in.
  4. The device with the permission to receive web push notifications must be registered with the Push service Firebase.


Use Cases

Further Information