Optimizing revenue through product status analysis

Product statuses give you a detailed understanding of what your customers do with products and are an essential source for optimization.

Below is a table containing further information on the metrics mentioned in the video.

Metric	Used for	Action
Product in list CTR	Optimization of the product overview pages	Product Description Enhance product descriptions to highlight key features and benefits. Product Images Ensure that product images are high-resolution, visually appealing, and accurately represent the product. CTA Elements Include phrases like "Explore More" or "Discover Now" – they can encourage engagement.
Product Conversion Rate %	Optimization of the product detail pages	Content Is the product description accurate? Can we improve the product image? Promotions Can we offer vouchers or discounts on this product?
Products Not Purchased %	Reducing abandoned baskets.	Retargeting Can we launch retargeting campaigns? Pricing How do our prices compare to competitors? Deep-Dive Analysis Do users who abandon this product buy a similar product instead?
Abandoned Cart Rate %	Reducing abandoned baskets in a more precise way. Has to be set up as a custom formula. Find more information in the training chapter.
Abandoned Wishlist Rate %	Optimizing the wishlist. Has to be set up as a custom formula. Find more information in the training chapter.
Checkout Rate %	Optimizing the checkout process. Has to be set up as a custom formula. Find more information in the training chapter.	Streamline the checkout process Can we launch retargeting campaigns? Offer additional payment methods Are our customers missing alternative options for payment? Implement trust signals Is there a way to enhance the overall shopping experience?

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