The basis for the data collection on your website is the implementation of a pixel. Our Smart Pixel provides scripts to track user behavior and technical information, such as user agents, among others. In addition to the standard data collection, the tracking script offers many options to customize tracking based on specific use cases. Typical use cases are product, order and shipment tracking or the tracking of application processes.

Due to its intuitive and easy to understand structure, developers don't need to understand the architectural background of Mapp Intelligence but can focus on implementing the tracking script based on the needs.