News
View all newly released features and products here. Stay informed about current changes and additions to the online documentation.
A/B testing in Mapp's Whiteboard is now also possible for push messages. You can split your audience between different push message versions and see which automation workflow drives more conversions. Learn more...
Carry out advanced marketing scenarios based on Abandoned Cart and Wishlist events in Mapp Cloud! Build the relevant audiences in Segmentation Builder, and have your Whiteboards react to changes in their purchasing behavior thanks to new events. Learn more...
Mapp is now making reporting your data more convenient than ever. With our new rollouts this quarter, you and your coll eagues can receive reports when and how you need them, even directly on your SFTP (Secure File Transfer Protocol) server. Learn more...
Welcome to Mapp Academy, our online learning platform! The training program, which is available free of charge, has been launched to help marketers use the company's own Mapp Cloud to support them in achieving their marketing goals. Learn more...
Mapp Engage has all it takes to serve as the central open marketing automation platform for your business! Powered by the new HTTP connector, Mapp's Whiteboard allows you to both send API calls to third-party systems, and react to the result. See how you can benefit from the countless integration capabilities. Learn more...
AMP it up! With AMP for Email you can now create and send engaging and interactive content from your Mapp Engage account! Learn more...
With the Unified Customer Profile, Mapp Engage gives you an exquisite view of your contacts' most important data. In addition to all the standard details, you can now also feed transactional and engagement information to the profile. Use purchase and engagement information to target people. Learn more...
To better align with possible GDPR regulations, it is now possible to track website data without user-identification. Learn more...
Smart Notifications give you additional insights into your campaigns and ideas on how to improve their performance. They are easily activated and appear in your feed. Learn more...
With Mapp's new "Back in Stock" and "Price Drop" Campaigns you can reengage contacts who were interested in your products, but did not order. Learn more...
Mapp Acquire has a no-code solution for website data collection. The Chrome Plugin gives Mapp Acquire additional user interface options. They allow you to visually select the elements you want to track, simply by clicking them on the website. Learn more...
Mapp Acquire allows you to use your own - first party - domain for tracking your contacts' behavior on the web. This solution prevents the tracking from being blocked, which may happen for third-party tracking domains in some browsers. Get more high quality data from your tracking pixels. Learn more...
Shopware 6 addresses the increasingly complex and rapidly changing world of E-Commerce. Mapp Intelligence answers with Shopware 6 Plugin – designed for an easy and fast implementation of Mapp Intelligence in your Shopware 6 Storefront Shop. Learn more...
Would you like to get more value out of real-time data streaming? You think that data visualization helps understand information faster? If you are using Power BI or Tableau for your Analytics, our Integration Guides help you set up your data for immediate interpretation. Learn more...
Avro is a widely supported and compact data streams format which saves you storage space and bandwidth. It also opens the doors to new integrations with state-of-the art data visualization tools such as PowerBI, or Tableau. Mapp Intelligence now supports this format, and has new handy user interface options, so that you can make the most out of the data streams. Learn more...
Mobile Push Messages in Mapp Engage now allow you to target your contacts based on their location. Learn more...
Mapp's Smart Alerts notify marketers and analysts whenever a noteworthy event occurs on their websites or in their mobile apps. Today, Mapp is happy to introduce the brand new Smart Alert Library that simplifies the process of setting up alerts even more. Select a Smart Alert from a drop-down-list of predefined templates and monitor what is important to you and your business. You can choose from various preset alerts that are triggered whenever an anomaly occurs. Learn more...
Mapp Engage now allows you to run an A/B test on your Whiteboards. Your audience is split equally between each version at random, allowing you to gather data about which automation workflow drives more conversions. Learn more...
With Mapp Engage, you can now use the new Segment connector. Collect and exchange event data from your mobile apps, websites, and servers with one standardized API. Learn more...
Stay on top of your Mapp Engage product usage and volumes. Monitor and export KPIs, and use them for reporting. This feature is now available both via a new page in Mapp Engage, and via API. Learn more...
Mapp is migrating all clients to the new Segmentation Builder in Engage. The change comes with additional platform upgrades: new features, improved speed & performance. Learn more...
Mapp Engage now supports data transfer to and from Amazon S3 and Google Cloud Storage. Learn more...
The new Salesforce CRM Connector helps you keep your contacts between Salesforce and Mapp Engage in sync without any manual effort. Simply install the Mapp Connect Salesforce package on your Salesforce account and let the automation do the job! Learn more...
Small changes, significant impacts: As of today, you can apply the exact number of change (Δ delta) next to the percentage value in your analyses. Both values appear in one column to show the comparison value. This enhancement enables you to run even more meaningful comparison analysis and view the changes in your data in exact numbers. Sort your comparison by the delta to evaluate which pages or products show the largest increase or decrease for a metric. Learn more...
Enjoy tracking WordPress and WooCommerce without touching any line of code: By using our WordPress plugin you can start tracking website usage for our Mapp Intelligence e-commerce customer insights dashboards by just adding the plugin to your WordPress admin panel. Learn more...
The Zapier Connector allows you to integrate your marketing technology stack with Mapp Cloud and automate workflows between a multitude of systems. Currently, Zapier supports over 1500 software platforms and is a flexible tool allowing you to connect these different platforms. The new Zapier Connector lets you import users into Mapp Engage and use the data in your marketing automation. Learn more...
Mobile push messages are a great marketing tool because they allow you to stay in contact with your app users. You can now enhance your mobile push messages with rich content. Add images and videos with sound and even interactive elements to your mobile push messages and increase customer engagement. Learn more...
You are using Google Tag Manager to organize your tags and want to use Mapp Intelligence to gain more customer insights? Then we have great news for you. Now you can use our Google Tag Manager template for the Smart Pixel to configure tracking for Mapp Intelligence. Learn more...
Customer centricity is not just another buzzword for you, and you want to grow your business? Then our sophisticated predictions could be the right thing to enhance your company’s competitive advantage. Learn more...
Mapp Intelligence has gone server-side: We are now offering a PHP tracking library to track website users via your own server. Server-side tracking is becoming increasingly important to track mission-critical information on webpages. The new Mapp Intelligence PHP library allows to configure tracking right on the server instead of taking a detour via the browser. Learn more...
This new feature gives you more precise control regarding user roles. In Mapp Intelligence, it has already been possible to grant access to some of the analyses to specified users. Now you can do more: Based on the existing role and right management, it is possible to set up access rights for any metric and dimension in your Mapp Intelligence account – regardless of them being predefined or customized. Thus, figures that a user is not allowed to view will be locked in all Reports and Analyses. Learn more...
All partners and clients using Empower can now use the API to access message statistics for Transactional and Welcome messages. So far, only top-level statistics were available on the number of sent messages. The new API extension allows you to pull statistics for a specific date, date range or for a specific template ID. Learn more...
