News
Stay informed about newly released features, current changes, and additions to our online documentation.
With our Google Ads API you can synchronize all Google Ad campaigns with Mapp Intelligence. Important metrics like cost and clicks will also be automatically imported. This can help you understand the performance of your campaigns in great detail. Predefined metrics can even be used to analyze and compare the CPO and ROI of each channel.
With this major improvement, we now support all Google Ad-types and allow the automatic import of cost data into predefined regular cost metrics.
Mapp uses advanced machine learning to better understand what your contacts are interested in. With the new criterion Topics of Interest, the Segmentation Builder will now help you reach audiences with very specific content based on their engagement with your messages. Learn more...
We've now made it even easier to build your own API queries by allowing you to easily access lists of all objects. Learn More...
When Black Friday is around the corner, it's time to check your engines! At Mapp we know how to set up your system for success. To find out, read our brand new article about Best Practices for a Successful Black Friday.
We've enriched the channel portfolio of Mapp Engage with a brand new Web Push channel! You can now reach existing and potential customers by displaying messages based on their real-time activity on your website. Mapp Engage makes it easy for you to create and manage web push messages, closing the gap between email and mobile. Now you can accompany your customers through their journey with all possible channels. Learn more...
With Mapp's new API (Application Programming Interface), you can not only use the existing analytics functionalities of Mapp Intelligence to build applications, but create your own solutions as well. Learn More...
Mapp is committed to the continuous improvement and development of our product. We listen to customer feedback and strive to be on top of the latest industry standards. This is why our navigation menu for Mapp Engage is being reimagined. Engage is a robust tool and we want to make sure that it offers the best possible user experience by providing intuitive navigation! Learn more...
Mapp has added Direct Mail to its channel offering. In collaboration with optilyz, you can now send printed mail to your contacts. This solution can be applied to a broad range of scenarios, aimed at achieving more engagement from your contacts and improving your reach. Learn more...
Mapp's AI can help you forecast the most important metrics, letting you plan what decisions you need to make next! Learn More...
Mapp Engage has new superpowers and they are called Data Feeds! Create Data Feeds to fully automate and speed up your data imports. Engage will transform the data for you thanks to smart data transformation and mapping. Are you ready to get the most out of your data? Learn more...
A/B testing in Mapp's Whiteboard is now also possible for push messages. You can split your audience between different push message versions and see which automation workflow drives more conversions. Learn more...
Carry out advanced marketing scenarios based on Abandoned Cart and Wishlist events in Mapp Cloud! Build the relevant audiences in Segmentation Builder, and have your Whiteboards react to changes in their purchasing behavior thanks to new events. Learn more...
Mapp is now making reporting your data more convenient than ever. With our new rollouts this quarter, you and your coll eagues can receive reports when and how you need them, even directly on your SFTP (Secure File Transfer Protocol) server. Learn more...
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