In this video, discover a marketing strategy to boost email click rates by dynamically showcasing content.
All the steps we mention in the video are listed below.
As a prerequisite, you must create the custom attribute "Loyalty_Points". See Create Custom Attribute.
Step | Navigation path | Description |
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1 | Audience > Segmentation > Personalization | - Create a personalization "Next Loyalty Level," using the graphical editor
- Add the conditions for contacts with Bronze status:
- Attribute:
- Operator: less than
- Value: 1000
- Click Structure to add the content for contacts with Bronze status.
- Use InsertElse to add further conditions for contacts with other loyalty statuses.
- Use Default Block to add content for contacts without a defined loyalty status.
- Click Save and then Keep Editing to view the personalization rule code.
For more information, see Create a Personalization Rule. |
2 | Content > Email > Email Messages | - Locate where the content should appear in the email message
- Add the accompanying content
- text
- a personalization using the "FirstName" attribute
- Use the search bar to find the personalization created in step 1
For more information, see Insert a personalization. |