The Mapp Engage Messaging tool provides everything that you require to design and execute multi-channel campaigns efficiently and effectively:
- Contact Management
- Message Creation
- Message Sendout
- Analysis and Reporting
In Mapp Engage, you store, organize, and manage contacts in groups. Each contact is an address that is stored in your system, plus all the profile data associated with that address.
A group is a list of contacts who receive the messages you send in the group. Every group member receives all messages that are sent to the group (unless you apply a selection to target a specific segment of the group).
New contacts are always created or imported into a group. Once you create a group, you can add or import contacts. The same contact can be a member of many different groups.
Many settings, including the sendout settings for your messages, are managed on the group level. Every group has its own sendout settings.
To create a group, see Create a New Group.
For information about group settings, see Group Settings.
Messaging provides several tools for managing your contacts.
Use imports to add, update, or remove contacts from your Mapp Engage system or synchronize contact data with an external system.
You can also add individual contacts to your system manually.
Mapp Engage stores detailed information about your contacts in expandable profiles called Attributes. By default, your system provides a set of standard attributes. You can create custom attributes as required to support your individual business needs.
Use Mapp Engage selections to send targeted messages to a specific audience.
Use internal blacklists or integrate an external Robinson list to prevent sendout to certain contacts.
Control system access and workflows with permissions and roles.
In Mapp Engage, you can interact with your contacts in multiple channels. The message creation process varies slightly for each channel (email, SMS, mobile push).
Messaging provides a comprehensive set of tools for message creation. Some of these tools are channel-specific.
The Mapp Engage Message Creation wizard helps you create email, SMS, and push notifications easily.
Create professional email messages with predefined templates in a powerful visual editor. Reusable email templates create email messages with a consistent look and feel and facilitate email message creation.
Store different types of media for use in your messages.
Create messages that include personal content for each recipient.
Insert advanced message content that has been preprogrammed and stored for you. Mapp Engage Variables include social media links, conversion tracking, forward message, subscribe, unsubscribe, and read online links.
Optimize email messages for correct display and a high deliverability rate.
Messaging enables you to plan and control your campaigns precisely.
Define group-specific settings (including sendout speed and time as well as day of sendout) to control sendout.
Automate message sendout at a specific time or based on contact activity. Automated sendouts can include birthday messages, transactional messages and many more.
The Whiteboard provides an easy-to-use visual interface to create automations.
Create selections to target specific contact segments according to profile data, group memberships, and behavior.
Establish an internal process of message review, moderation, and approval before sendout.
Analysis and Reporting
Messaging delivers all the data, statistics, and reports you require to evaluate your digital marketing activities.
Analyze and evaluate your digital marketing activities. See all your key performance indicators (KPIs) in one place. Interactive graphs and reports reveal every aspect of your digital marketing performance.
Take advantage of an integrated interface for your web analytics tool and achieve even more extensive insights.
Track activity on a website and measure your message conversion rate.
Download and view customizable reports. Analyze the data that matters to you.
Export large amounts of detailed data for analysis in an external tool. Create freely definable custom exports that fit your needs and system requirements.