documentation Dokumentation Engage Online Hilfe Nachricht Personalisierung How-tos Current: Using a Loyalty Program to Increase Revenue Using a Loyalty Program to Increase Revenue Dieser Artikel ist nur auf Englisch verfügbar. In this video, discover a marketing strategy to boost email click rates by dynamically showcasing content.All the steps we mention in the video are listed below.As a prerequisite, you must create the custom attribute "Loyalty_Points". See Angepasstes Attribut erstellen. StepNavigation pathDescription1Audience > Segmentation > PersonalizationCreate a personalization rule, "Next Loyalty Level," using the graphical editorAdd the conditions for contacts with Bronze status:Attribute: Loyalty_PointsOperator: less thanValue: 1000Click Structure to add the content for contacts with Bronze status.Use InsertElse to add further conditions for contacts with other loyalty statuses.Use Default Block to add content for contacts without a defined loyalty status.Click Save and then Keep Editing to view the personalization rule code.For more information, see Personalisierungsregel erstellen.2Content > Email > Email MessagesLocate where the content should appear in the email messageAdd the accompanying contenttexta personalization using the "FirstName" attributeUse the search bar to find the personalization rule, "Next Loyalty Level", created in step 1For more information, see Insert a personalization. ×