Using Engagement to Improve Deliverability

• Create a new segment called "Engaged_1Month_Walkers" using these criteria:
  • Contact Profile > Group Membership. Select the Group "Master_Email", 
  • Contact Profile > Profile Attribute. Select Activity Preference "Walking".
  • Email Activity > Link Clicked. 
    • Clicked: Yes
    • Link Type: Any Link
    • Additional criteria: Group
    • Group name: "Master_Email".
    • Number Of Occurrences: Greater than 0.
    • In Timeframe: 
      • Relative Date Range
      • Relative to Run Date: Before Run
      • From: Before, 1 month before run date
• Save and Publish

For more information, see Segmentation Builder.

• Edit the message called "Walking Promotion"
• Click Prepare Sendout to set the Group to "Master_Email", and then select the Segment created in Step 1: "Engaged_1Month_Walkers".

• Create a new segment called "Inactive_6Months" using these criteria:
  • Contact Profile > Group Membership. Select the Group "Master_Email", 
  • Email Activity > Received. 
    • Received: Yes
    • Additional criteria: Group
    • Group name: "Master_Email".
    • Check Membership: Yes
    • Number Of Occurrences: Greater than 0.
    • In Timeframe: 
      • Relative Date Range
      • Relative to Run Date: Before Run
      • From: Before, 6 months before run date
  • Email Activity > Link Clicked. 
    • Clicked: No
• Save and Publish

For more information, see Segmentation Builder.

• Create a recurring Whiteboard called "Reactivation Campaign" with the following criteria:
  • Setup > Recurrence Rules: every 3 months
  • Whiteboard Audience: 
    • Group name: "Master_Email".
    • Segment: "Inactive_6Months"
  • Send Email: 
    • Email Message: "Reactivation Email"

For more information, see Whiteboards.

• Copy the segment "Inactive_6Months", rename it to "Inactive_12Months" and change the timeframe to:
  • In Timeframe: 
    • Relative Date Range
    • Relative to Run Date: Before Run
    • From: Before, 12 months before run date
• Save and Publish

Create a recurring Whiteboard called "Remove Inactive" with the following criteria:

• Setup > Recurrence Rules: every 12 months
• Whiteboard Audience: 
  • Group name: "Master_Email".
  • Segment: "Inactive_12Months"
• Add To / Remove From Group:
  • Membership Change: Remove or Unsubscribe from Group
  • Remove from Group: Specific 
  • Group: "Master_Email"