documentation Dokumentation Engage Online Hilfe Zielgruppe Segmentierungs-Builder Segments use cases Segments for Optmized Message Delivery Rates Current: Using Engagement to Improve Deliverability Using Engagement to Improve Deliverability Dieser Artikel ist nur auf Englisch verfügbar. In this video, we will demonstrate how you can use your contacts' engagement data to boost message deliverability performance.All the steps we mention in the video are listed below. StepNavigation pathDescription1Audience > Segmentation > Segmentation BuilderCreate a new segment called "Engaged_1Month_Walkers" using these criteria:Contact Profile > Group Membership. Select the Group "Master_Email", Contact Profile > Profile Attribute. Select Activity Preference "Walking".Email Activity > Link Clicked. Clicked: YesLink Type: Any LinkAdditional criteria: GroupGroup name: "Master_Email".Number Of Occurrences: Greater than 0.In Timeframe: Relative Date RangeRelative to Run Date: Before RunFrom: Before, 1 month before run dateSave and PublishFor more information, see Segmentierungs-Builder.2Content > Email > Email MessagesEdit the message called "Walking Promotion"Click Prepare Sendout to set the Group to "Master_Email", and then select the Segment created in Step 1: "Engaged_1Month_Walkers".3Audience > Segmentation > Segmentation BuilderCreate a new segment called "Inactive_6Months" using these criteria:Contact Profile > Group Membership. Select the Group "Master_Email", Email Activity > Received. Received: YesAdditional criteria: GroupGroup name: "Master_Email".Check Membership: YesNumber Of Occurrences: Greater than 0.In Timeframe: Relative Date RangeRelative to Run Date: Before RunFrom: Before, 6 months before run dateEmail Activity > Link Clicked. Clicked: NoSave and PublishFor more information, see Segmentierungs-Builder.4Automations > WhiteboardsCreate a recurring Whiteboard called "Reactivation Campaign" with the following criteria:Setup > Recurrence Rules: every 3 monthsWhiteboard Audience: Group name: "Master_Email".Segment: "Inactive_6Months"Send Email: Email Message: "Reactivation Email"For more information, see Whiteboards.5Audience > Segmentation > Segmentation BuilderCopy the segment "Inactive_6Months", rename it to "Inactive_12Months" and change the timeframe to:In Timeframe: Relative Date RangeRelative to Run Date: Before RunFrom: Before, 12 months before run dateSave and Publish6Automations > WhiteboardsCreate a recurring Whiteboard called "Remove Inactive" with the following criteria:Setup > Recurrence Rules: every 12 monthsWhiteboard Audience: Group name: "Master_Email".Segment: "Inactive_12Months"Add To / Remove From Group:Membership Change: Remove or Unsubscribe from GroupRemove from Group: Specific Group: "Master_Email" ×