Push Notification Statistics (window)
Navigation Path
Statistics > Group Messages > Push Notifications
Purpose
This window shows important aggregated key performance indicators (KPIs) for your mobile push notification. This information lets you quickly evaluate the success of your campaign. Push notification statistics are only available for messages that contain mobile push content.
Event information is provided by the Apple Push Notification Service (APNs) for iOS devices and Google Cloud Messaging (GCM) for Android devices.
Engage cannot verify the accuracy of the event information that is provided by APNs or GCM.
What can I do in this window?
Evaluate delivery performance and recipient activity.
- See how many push notifications were sent.
See how many contacts immediately clicked the push notification per device.
See how many contacts opened the app that is associated with the push notification during the 12-hour time period immediately after the notification sendout. This number is calculated per device.
Opens are based on the first instance per contact per device. For example, if a contact clicks the same push notification on a tablet and on a mobile phone, two opens are recorded. If a contact opens the app many times on the same device within the 12-hour time period after the notification sendout, only one open is recorded.
Basic Information
| Information | Description |
|---|---|
| Message ID | Shows the unique message ID that is assigned to each message in the Engage system. |
| Message Status | Shows one of these statuses:
|
| Segment | The name of the segment to which the message was sent. |
| Segment Size | The size of the segment at the time of sendout. |
| Activation Date | Date and time of activation. |
| Deactivation Date | Date and time of deactivation. |
| App Name | Shows the name of your mobile app. |
Delivery Performance
This section provides a summary of sendout-specific information for your Push Notification. You can also filter the graph by total and unique counts.
| Information | Description | |
|---|---|---|
| Delivery Rate | The overall percentage of messages that were delivered to contacts.
| |
| Sent | All messages that were sent.
The maximum value is Segment Size * Frequency of message. Each message can be shown multiple times, depending on message sendout settings. | |
| Delivered | Shows all messages that had a server response for success. | |
| Bounced | All messages with server error responses:
|
Recipient Activity
Information | Description | |
|---|---|---|
| Launch app | Displays the number of times contacts launched the app. | |
| Open Landing Page | Displays the number of times contacts opened the defined landing page. | |
| Open Deep Link | Displays the number of times contacts opened the defined deep link. | |
| Open store | Displays the number of times contacts opened the store. | |
| Dial Number | Displays the number of times contacts dialed the number. | |
| Dismissed | Displays the number of times contacts dismissed the notification. | |
CTR | CTR stands for Click-through rate.
| |
| Dismiss Rate |
| |
| Clicks | Displays the number of single messages that were clicked. If a recipient clicks a message more than once, this counts only one time. | |
| Dismiss | Displays the number of single messages that were dismissed. If a recipient dismisses a message more than once, this counts as only one time.
|
Related Topics
View Statistics for a Push Notification
Mobile Push Notifications
Create a Mobile Push Notification