Our push notification statistics give you a concise summary of important aggregated key performance indicators (KPIs) for your mobile push notifications. This information lets you quickly evaluate the success of each push notification and adjust your campaigns for optimal results.

Event information is provided by the Apple Push Notification Service (APNs) for iOS and Google Cloud Messaging (GCM) for Android.

Engage cannot verify the accuracy of the event information that is provided by APNs or GCM.


  • Gain valuable insight into the delivery performance of your mobile push notification.

  • Evaluate the effectiveness of each mobile push notification.

  • Compare the results of your mobile push notifications for the development of your strategy.

  • Obtain an overview of the behavior of your contacts. This behavior includes direct opens of your app and activations of your app that are assumed to be associated with the push notification

Keep in mind that acceptance of push notifications is purely voluntary. Incorrect use of mobile push notifications can alienate contacts.

To be sure that your push notifications have the desired effect, review your mobile push statistics regularly and adjust your campaigns accordingly.

For more information, see ​Best Practices for Mobile Push Notifications.

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