Mapp's Artificial Intelligence Assistant includes a predictive feature to better segment audiences and target them in Mapp Engage.
Coupon usage based on conversion probability
This use case illustrates how an insight-led coupon campaign can help reduce unnecessary costs and increase performance via better targeting.
Here are the steps that are mentioned in the video above.
| Step | Where | What |
|---|
| 1 | Audience > Segmentation > CI Segments | Activate CI segment criterion - Predicted conversion probability - High
- Predicted conversion probability - Medium
- Predicted conversion probability - Low
|
| 2 | Audience > Segmentation > Segmentation Builder | Create three segments: - High Conversion Probability with CI Segment criterion Predicted conversion probability - High
- Medium Conversion Probability with CI Segment criterion Predicted conversion probability - Medium
- Low Conversion Probability with CI Segment criterion Predicted conversion probability - Low
More information on segment creation |
| 3 | Automations > Whiteboards | Create recurring whiteboard Coupon Usage based on Conversion Probability - step: choose Whiteboard Audience
- select main group Master_Email
- step: choose Segment and add three paths
- a) match condition Segment High Conversion Probability
- b) match condition Segment Medium Conversion Probability
- c) match condition Segment Low Conversion Probability
- step: for each path, add Send Email job and choose the email
More information on whiteboards |
Re-engagement based on churn probability
This video’s use case illustrates how an insight-led churn prevention automated marketing plan can help to re-engage your users and proactively support customer retention.
Here are the steps that are mentioned in the video above.
| Step | Where | What |
|---|
| 1 | Audience > Segmentation > CI Segments | Activate CI segment criterion Predicted churn probability - high |
| 2 | Audience > Segmentation > Segmentation Builder | Create segment High Churn that includes the CI Segment criterion Predicted churn probability - high More information on segment creation |
| 3 | Create New > Message > Email Message | Create three prepared email messages - email: activity
- email: re-engagement
- email: feedback
More information on message creation |
| 4 | Automations > Whiteboards | Create recurring whiteboard - step: choose Whiteboard Audience
- select main group Master_Email
- select segment High Churn
- step: add Send Email job and select the activity email
- step: Wait job and select one week
- step: add Send Email job and select the re-engagement email
- step: Wait job and select one week
- add Send Email job and select the feedback email
More information on whiteboards |