documentation Documentation Engage Online help Audience Segmentation Builder Use Cases Segments Based on Transactional Activity Current: Create Segments For an Upsell or Reactivation Campaign Create Segments For an Upsell or Reactivation Campaign Objective Target contacts who have a low number of transactions. Send them a message encouraging them to return to your website and continue to make purchases. Prerequisites An activated Mapp Intelligence account.The relevant CI Segments set up in your Mapp Intelligence account.CI Segments enabled in Mapp Engage. Segment Option 1 Show detailed configurationUse Intelligence > Purchase Insights to select contacts with a low Transaction Frequency. This information can be fed into the Engage system and is then made available in the Unified Contact Profile. You can define your own insights values under Administration > System Settings > Insights. For more information, see Define Parameters for Value and Loyalty Status. Option 2 Show detailed configurationUse Intelligence > CI Segments to select contacts who are not part of the Frequent Buyers segment. That segment is defined in Mapp Intelligence and shared with Mapp Engage. Follow-up Action Use the segments as conditions for your sendouts. Related Topics Unified Contact ProfileDefine Parameters for Value and Loyalty StatusTransactionsCreate segments in Intelligence and use them in Engage ×
