Create Subject Line Using Mapp's AI Assistant

General Information

Mapp AI Assistant integrates ChatGPT into the message creation process.

This feature is part of the Mapp AI Assistant package. Please contact your Customer Success or Account Manager for more information

To get support with your subject line, click the AI suggestion button in the Email creation process.

When creating an email message, you can ask AI to:

suggest subject lines according to your specifications such as tone and recipient group
refine the obtained AI output if needed
apply the AI suggestion directly to your subject line
let AI evaluate and improve the subject line
translate the subject line into another language

Each account is allocated a monthly limit of 100,000 tokens to ensure optimal usage. Please note that 1000 tokens are equivalent to approximately 750 words. You can easily track your usage in the AI suggestions and AI message creation window.

What information does Mapp Engage send to OpenAI?

Mapp Engage does not send any personal information to openAI to generate content.
Mapp Engage sends the "Topic Description" to openAI, which, with the "Tone" and "Reader" selections, produces the prompt for openAI to generate the content.
For tasks like improving or evaluating subject lines or email content, Mapp Engage sends the current subject line or email content to OpenAI in conjunction with the prompt to evaluate or improve the content.

Navigation path

Create New > Message > Email Message > Create

Procedures

Optimize the subject line

Translate the subject line

Configuration

Setting	Description
Task	Select what task you want the Mapp AI Assistant to perform: Suggest subject lines Translate current subject line Evaluate & improve current subject line
Topic description	In this field, you can provide instructions, details about the topic, and what kind of output you would like the AI Assistant to generate. This field is optional if you have already provided a subject line but mandatory if you start with a blank subject line.
Tone (optional)	This field specifies the tone of the requested subject line. You can choose a predefined tone from the drop-down list or select Enter your own to open a free text field. This field is optional. See some tone examples for inspiration here: https://www.writerswrite.co.za/155-words-to-describe-an-authors-tone/
Reader (optional)	This field captures the lingo of your target group, e.g. gamers, surfers, yuppies, housewives, etc. You can choose a predefined reader from the drop-down list or select Enter your own to open a free text field. This field is optional.
Target language	This option is available if you select Translate current subject line in the Task field. It allows you to translate the existing subject line into English, German, Spanish, French, or Italian. Clicking Apply selected text will paste the translated subject line into the Email Subject Line field.

Actions

Action	Description
Reset	Clicking this button will remove the Topic description, Tone, and Reader input that you entered.
Generate	Generates AI content based on your input.
Copy latest to pasteboard	Copies the AI-generated content into the clipboard.
Apply selected text	Insert the AI-generated content into the Email Subject Line field.