1. In the ​Main Navigation​, click .
    ⇒ The ​Custom Audience​ window opens.
  2. Move the cursor to the line that contains the audience you want to view, and click .
    ⇒ The ​View Audience​ window appears.


View the conditions that build this audience and preview its estimated performance on a specific platform.




​Show Preview​

Displays the approximate performance of the audience for the selected platform.


Opens the ​Custom Audience​ window.

Information ​



​Audience Name​

Displays the name of the audience.

​Select Platform​

Displays a drop-down list of platforms. Choose one to view the approximate performance of the audience on that platform in the preview area.

​Real-Time Matching​

Indicates if the audience is enabled or ineligible for real-time matching.


Shows in read-only mode the settings and options that were specified for this audience.


Shows the estimated cross-platform reach of the audience.

  • The symbol  reflects the approximate number of unique users in your user pool that match the criteria that are specified for the audience.
  • The symbolreflects the estimated number of ads that you can expect to serve to users. Single visitors are able to interact multiple times.


Displays audience performance by device: desktop, tablet, and mobile.


Indicates the conditions under which the audience data was collected.

​Percentage of Users​

Displays the proportion of users in your audience per condition. You can quickly see which conditions limit the size of your audience.


Displays the estimated number of audience members active in each country you click.