View Audience (window)

Navigation Path

In the Main Navigation, click .
⇒ The Custom Audience window opens.
Move the cursor to the line that contains the audience you want to view, and click .
⇒ The View Audience window appears.

View the conditions that build this audience and preview its estimated performance on a specific platform.

Action	Description
Show Preview	Displays the approximate performance of the audience for the selected platform.
Back	Opens the Custom Audience window.

Item	Description
Audience Name	Displays the name of the audience.
Select Platform	Displays a drop-down list of platforms. Choose one to view the approximate performance of the audience on that platform in the preview area.
Real-Time Matching	Indicates if the audience is enabled or ineligible for real-time matching.
Canvas	Shows in read-only mode the settings and options that were specified for this audience.
Reach	Shows the estimated cross-platform reach of the audience. The symbol reflects the approximate number of unique users in your user pool that match the criteria that are specified for the audience. The symbolreflects the estimated number of ads that you can expect to serve to users. Single visitors are able to interact multiple times.
Devices	Displays audience performance by device: desktop, tablet, and mobile.
Summary	Indicates the conditions under which the audience data was collected.
Percentage of Users	Displays the proportion of users in your audience per condition. You can quickly see which conditions limit the size of your audience.
Map	Displays the estimated number of audience members active in each country you click.