To build an audience from visitors that you collected from your website, from third-party data, and from interactions with your creatives, emails, and placements on external platforms. You add conditions to refine the audience and specify the platform that you want to use to reach the audience.


  • Create a pixel.

  • Export a pixel.

Background Information​

A custom audience lets you target the maximum number of interested visitors throughout the internet. This includes through advertising platforms, email platforms, marketing platforms, and website optimization tools. Your likelihood of success is high because you base an audience on the visitors that your website, impression trackers, and click trackers captured. With your pixel configuration, you can discover visitors with a profile of web behavior that matches the visitors you want to reach for a specific campaign. To refine your audience to reach the most relevant visitors, you can incorporate third-party data. You can preview the estimated number of visitors you targeted with the ​Show Preview​ button. When you are satisfied with your custom audience, send it to the desired external platform. This platform uses the audience to target relevant ad or email campaigns. To monitor the performance of your audience, view audience insights.


  1. In the ​Main Navigation​, click .
    ⇒ The ​Custom Audience​ window opens.
  2. Click the ​Create Audience​ button.
    ⇒ The ​Create Audience​ window opens.
  3. Enter a name for the audience in the ​Audience Name​ input field. A helpful name reflects in some way the audience category, objective, or interest.
  4. Select from the ​Select Platform​ drop-down list the platform where you want to send this audience.

    The options that appear in the ​Select Platform​ drop-down list reflect the external platforms that are integrated with your software.

    ⇒  The name of the selected platform appears in the input field.

  5. Click the first conditional area that you want to specify to build your audience. A drop-down list of options opens. Drag and drop the desired option onto the canvas.
    ⇒  The selected option opens on the canvas with drop-down lists and input fields that you use to specify details. In some cases, a click in the right-hand field opens the ​Create Audience Filter​ window. This window provides a search field and drop-down list to display the options available to you.

    To create an AND relationship between options, drag an option onto the canvas. To create an OR relationship between options, drag an option onto another option already on the canvas. The AND/OR logic is displayed in the header for each option.

  6. Repeat step 5 until all the options you require to build the audience appear on the canvas.
    ⇒ The canvas displays a logical summary of the audience.
  7. To view an approximation of how many members exist for the specified audience and selected platform, click the ​Show Preview​ button. Click the portion of the map to display approximate audience activity by country.

    If your audience reach is zero, you may have specified contradictory conditions. You can adjust the conditions and show another preview to check.
  8. Click the ​Create Audience​ button.
    ⇒ Your audience is built from the conditions specified right away.