Use personalization rules to insert message content when a recipient meets the conditions that are defined in the personalization rule.
The corresponding parts of the message (images, links, or texts of any length) are marked with a start tag and an end tag. Use these tags to insert the part that is marked with a personalization rule.
What Is a Personalization Rule?
A personalization rule is a type of programming for your newsletter. During the sendout, Mapp Engage creates different messages that contain only the content that is relevant to the recipient.
- This personalization rule consists of only one InsertIf block and a condition.
In the editor code view, <%InsertIf ...%> indicates the beginning of a personalization rule, and <%/InsertIf%> indicates the end. In the HTML editor, and symbols enclose the personalization rule. This kind of personalization can be used to mark parts of a newsletter. To mark a section of a newsletter, wrap an InsertIf around the part.
- This personalization rule consists of only one InsertIf block, a condition, and content.
This kind of personalization can be used to insert content with the personalization. The personalization displays is the same as mentioned in item 1. However, this personalization cannot be used to mark content since it comes with its own content. The content is inserted into the personalization between the two insert-if tags.
- This personalization rule consists of several InsertIf/InsertElse blocks and conditions.
This kind of personalization can be used to enter alternatives and create nested conditions. In the code view of the editor, <%InsertIf ...%> indicates the beginning of a personalization rule, and <%/InsertIf%> indicates the end.
The next rule in the personalization is enclosed in < %InsertElse ...%> and<%/InsertElse%> tags.
If none of the previous InsertIf or InsertElse rules fit, Mapp Engage inserts a default block.
In the code view of the editor, the default block is an InsertElse without any condition. In the HTML editor,
Mapp Engage encloses each part of the personalization rule with and symbols. You cannot see where the personalization rule ends in the HTML editor.
In the Code view, the end of a personalization rule is given with the next InsertIf block at the same level.
To enter content in a personalization rule that consists of several InsertIf/InsertElse blocks, paste this part of the newsletter manually within the personalization tags.
- The personalization rule consists of several InsertIf/InsertElse blocks, its conditions, and content.
This personalization behaves as described in 3, but also contains content that is entered whenever you insert the personalization in your newsletter. An example is a salutation that is normally saved this way.
Using Personalization Rules
Personalization can be used at different locations within the message:
In the message text (HTML, text, SMS, mobile push)
In the subject line
In the message header and the message footer
Creation of Personalization Rules
Basically, the personalisation Builder is the optimal way to build up a complex personalisation. For more information, see Personalization Builder (wizard).
With the Query Builder, most of the required cases can be created on a graphical interface. Personalization can be also developed manually even more complex programming can be utilized. In this case, however, a deeper understanding of the JSP expression language is essential (see Syntax of Personalization Rules). A few programming expressions that cannot be created within the graphical interface can be manually created using Mapp Engage functions. For more information, see Mapp Engage Functions.