Mapp Engage lets you insert personalized content into messages that you send to different contacts.
You can generate many different personalized message variations automatically from one centrally managed message draft. The ​Personalization Builder ​streamlines the creation of personalizations. The Personalization Wizard helps you search and insert personalization into a message. Alternatively, it is possible to create personalizations directly in the HTML code of your message - but this method is recommended only for advanced users.
Key Benefits
The many possibilities of personalization can be a critical element in your email marketing strategy.