Use events on your other business tools, such as Magento, Zapier or IFTTT as alerts that trigger various actions on your Whiteboard.

Scenario 1

You want to send a welcome tweet to contacts who have signed up to your 

  1. Create a Whiteboard path where contacts sign up.
  2. Use the HTTP connector to get information about new sign-ups.
  3. Trigger a welcome message sendout to the new contact.

Scenario 2

You want to let your internal team know about new lead alerts for your high-value customers.

  1. Create a Whiteboard.
  2. Use the HTTP connector to identify when your high-value customers surpass a certain transaction value on your online store page.
  3. Get your internal team informed about new leads by triggering a push notification to them via iOS or Android.