Add Email Content
Create New > Message
In this window, you compose the content of your email message:
Create or upload the HTML and other message parts of an email.
Add personalized content to your message.
Add Mapp Engage Variables such as a read-online link, or an unsubscribe link.
Assign message and link categories that facilitate the organization and evaluation of messages in the system.
Add an attachment to the message.
Select the character encoding and image handling method Mapp Engage uses for the message.
Add email headers to the message.
Adds content to the message that is selected specifically for the contact or target group. Personalized content makes your messages more relevant to your recipients. There are two types of personalizations.
To ensure that you never accidentally send an empty message to a contact, Mapp Engage skips messages that are empty after personalization during sendout.
Mapp Engage Variables
Opens a tool that lets you select and insert Mapp Engage Variables. A Mapp Engage Variable is composed of one or more elements that are added to a message.
While personalizations insert recipient-specific information into messages, Mapp Engage Variables insert content that is the same for all recipients of a message.
Mapp Engage Variables are marked with <% %>. During sendout, Mapp Engage completely replaces the Mapp Engage Variable with the correct content.
For more information, see Mapp Engage Variables (window).
Opens the Upload Message Parts window. Here you can upload or import different types of content into your message:
For more information, see Upload Message Parts (window).
Opens the Assign Link Categories window. Here you can manually assign link categories and check automatically assigned link categories.
You can create link categories in the Administration | Categories area. For more information, see Link Categories.
Once you change the link assignments in the Assign Link Categories window, Mapp Engage does not reapply the automatic assignments.
Email clients sometimes have problems with hyperlinks inside single quotation marks, create your hyperlinks with double quotation marks.
Opens step 1. Type of the message creation process. Here you can update the message information. However, once a message is created, you cannot change the engagement type. If you need a different engagement type, create another message.
Save as Draft
Saves the message as a draft. You can return to a draft message. To access an overview of all draft messages on your system, click Messages | Draft.
Opens the Message Preview window. This window offers you several ways to preview and test your message before sendout.
For more information, see Email Message Preview.
Opens step 3. Configuration of the message creation wizard. Here you can select the sendout group and the channel in which Mapp Engage sends the email message. You can also apply a selection, and prepare other sendout settings. Currently, your system configuration defines the channel that Mapp Engage uses for email sendout.
Shows the message name that is entered in step 1. Type of the message creation process. The message name identifies the message within your system and is not visible to the recipient.
Adds one or more internal labels to the message element in Mapp Engage.
Email Subject Line
Defines the subject line that appears in the email inbox of your contacts. Mapp Engage does not limit the number of characters you enter in this field. However, subject lines of 50 characters or less perform best. The subject line is a required field for email messages.
You can add personalizations to the email subject line. For example, to add the first name to the subject line, use the following placeholder:
HTML Code: Displays message text with markup in HTML code. You can copy and paste information from an external tool into this window. For more information, see HTML Code View.
HTML Editor: Displays message text in a graphical HTML editor. For more information, see Graphical HTML Editor.
Creates a plain text email or a plain text version of an HTML email. When you create an email with both the HTML and text version, Mapp Engage automatically creates a multi-part message. Mapp Engage sends both message parts together as a MIME message. Mapp Engage considers the read mode of the contact when deciding which part to send. If both parts are sent, the email client decides which version to display depending on the preferences of the contact. For more information, see Create a Multipart Email (MIME).
Attaches one or more files to the message. For example, a PDF file or an image.
Mapp Engage does not limit the number or the size of the attachments, as long as the message remains below the maximum message size. The default maximum message size is 512 kB. Larger messages can have an impact on deliverability. Some email clients and spam filters classify large messages as spam. To increase the maximum message size for your system, contact your Account Manager.
Mapp Engage displays an error if you try to upload a file that is larger than 200 KB. Emails with excessively large images or attachments can take a long time to send.
Mapp Engage rejects file types that can potentially contain malicious code, such as a virus or worm. For example, you cannot upload an executable file (.exe), a link file (.lnk), or an mp3 file (.mp3). Mapp Engage forbids these file types for your security and protection, and that of your contacts. In addition, Mapp Engage scans the files that you upload with an antivirus scanner. If the antivirus scan detects a threat, an error message appears and you are not permitted to upload the file. If you see such an error message, contact your Account Manager for more information.
Defines the character encoding of the email message. If your message contains characters that are not in the selected character encoding, Mapp Engage displays a warning.
UTF-8 is the most common character encoding for unicode characters (for more information see http://en.wikipedia.org/wiki/UTF-8)). This character encoding supports all characters, including characters used in Middle Eastern and Asian languages.
ISO 8859-15 sufficient for messages in Western European languages. For more information, see http://en.wikipedia.org/wiki/ISO/IEC_8859-15.
Defines how Mapp Engage handles images in the email.
You can exclude individual images from the selected image handling method. The exclusion of large images can help keep the overall email size low. For more information, see Exclude Images from Image Hosting.
Assigns a message category to the message. Categories help you organize and identify related objects in your Mapp Engage system. For example, use a message category to create a selection of contacts who open messages in a specific category. Or, use a message category in an automation to initiate a job after every sendout of a message in a certain category. For more information, see Message Categories.
Adds extra parameters that change the information in the email header. These settings override the header information that is stored in the sendout options of the group.
The email header contains important information about the email:
Many email clients hide these details by default. Changes to the email header can affect the deliverability of your emails. For more information, see Change Email Header for One Sendout.