More and more recipients are reading their emails on mobile devices. At the same time, the monitors used in the office and at home are getting larger.
For email, this means that the design must be able to be displayed on multiple devices and screen sizes. The choice of email client used to display the email also affects the display of the email and makes it necessary to adapt to individual layouts.
In some clients, images are deactivated by default. Other clients ignore special CSS layouts or style sheets. The exact display of a message is influenced by the numerous end devices in combination with diverse email clients.
Ideally, a separate email design would be used for each combination of device and email client. This, however, is practically not possible. Plus, some email recipients view emails on more than one device.
The development of a single email layout that would be optimally displayed on each email client and device still lies in the technological future.
At the moment the email marketer's goal should be to find a middle ground that guarantees the readability of the email and optimizes the design of the email as much as possible. Mapp Engage offers special tools to automatically scale the message and to insert links to optimized layouts
Solutions for Adapting Email Layout to the End Device
Mapp Engage offers functions and services that, depending on the layout and target group, offer different ways to optimize the layout. The following options for message optimization are available: