Shows, how many days on average passed between visits.

Mapp Intelligence determines for every visit the distance to the previous visit in days. The first visit is not considered for the calculation.

The value is depicted as average in the metric "URM - Days between contacts Avg.". Thus, in the example, the result is "2".

Further Information

Training Chapter "Extended user-centric analyses"

Similar Figures

URM - Days between orders Avg.