URM - Days between contacts Avg.
Shows, how many days on average passed between visits.
Mapp Intelligence determines for every visit the distance to the previous visit in days. The first visit is not considered for the calculation.
The value is depicted as average in the metric "URM - Days between contacts Avg.". Thus, in the example, the result is "2".
Training Chapter "Extended user-centric analyses"
URM - Days between orders Avg.