Shows, how many days passed on average between visits.
| Calculation | URM - Customer Profile Days since First Contact / URM - Customer Profile Visits * 100 |
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| Example | A user made 10 visits. The first visit was 100 days ago.
The value for "URM - Customer Profile Visit Frequency Avg. (Days)" is 10. |
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Note that the use of this metric over time is usually not useful, as there is no time reference.