In order to track your goals, you need to add another data layer to pages with conversion touch points in addition to the basic data layer for all pages. To do this, you have two options:

Option 1: Data Layers with the Type of Goal

Apply the data layer on all pages where users reach a website goal by loading the page. Next enter the type of the respective website goal. There are some predefined goals like email, newsletter and subscriptions. You can provide additional goals according to your needs.

Data Layer

window._ti['websiteGoal'] = 'Newsletter';
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Data Layer Variable or FunctionDescription
window._ti['websiteGoal']

Contains the website goal which is reached whenever a user loads a specific page. You must define which conversion goal was reached. Available predefined goals:

  • Email
  • Subscription
  • Newsletter

You can set up custom goals as well.

Option 2: Event Push

You can measure the results via event push. The website goal is then recorded as soon as an event takes place on a page, for example a link click and not on reload.

On Click Events

//websiteGoal
onclick="wts.push(['send','click', {linkId:'website goal', customEcommerceParameter:{1:'Newsletter'}}])
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