Customer Insights Dashboards for Publishers are your one-stop-shop for valuable insights. Here you can examine the types and volumes of content that your audience consumes, identify patterns and tailor the user experience. The Dashboards provide you with all KPIs at a glance and many helpful tips. How many visitors hit a paywall and convert? Which articles are the ones that your consumers seem to love? Do users respond to your marketing activities? And how does that contribute to sales? You will be able to answer those and many more questions in no time. The Dashboards enable you to work more efficiently and respond quickly and appropriately to changes.

To gain insights and to achieve successful tracking, you have to implement the tracking script on your website, the data layer and two plugins. The integration process includes the following steps: