documentation Documentation Engage Online help Audience Segmentation Builder Use Cases Segments Based on Transactional Activity Current: Target Audiences with Relevant Products Target Audiences with Relevant Products Objective Use a contact's order history to send them relevant product information.For example, send a message notifying contacts of a new product, but leave out those who already purchased a similar product recently. Segment Segment option 1 Show detailed configurationUse a related dataset created and maintained by your organization: Related Data > Related Data Condition .Condition 1Select the related data set you want to use. Add a filter that will identify the product. Condition 2Add another filter to specify the date, for example, a relative date range of the last six weeks.Condition 3The number of occurences should equal 0, since the contact has not purchased the product yet. Segment option 2 Show detailed configurationUse the predefined Transaction related dataset that can be populated automatically, for example by a Mapp Acquire event.Condition 1Add a filter to specifz the product name. Condition 2Specify the relative ate range, for example, the last six weeks. Condition 3The number of occurences should equal 0, since the contact has not purchased the product yet. Follow-up Action Use the segment in your sendout, or to build a Whiteboard. Related Topics Related Data Criteria ×
