Custom formulas will help you when analyzing engagement later. Please set it up under Mapp Intelligence > Custom Figures > Custom Formulas.

The configuration of the formula depends on the chosen request configuration.

Content Engagement at least 50 %

Shows how often at least 50 percent content engagement was measured.

Configuration "after reaching % of content"

Calculation:

  • The first element of the formula is filtered as follows:
  • The second element of the formula is filtered as follows:



Configuration "on leaving the page"

Calculation:

  • The first element of the formula is filtered as follows: