With Content Engagement, the usage of content elements can be analyzed in detail. It's an evolution of the pure scroll depth measurement which is also available in Mapp Intelligence. It differs from scroll depth measurement in the following points:
- You do not only measure pages, but arbitrary content. For example, an article can be divided into different elements.
- The engagement does not only consider scrolling behavior, but also the time span of how long a specific part was in the visible area of the browser window. This time span can be adapted for different browser resolutions, because on small screens usually less text is shown than on large screens.
- Besides when leaving the page, there are further options when data is to be submitted. This can assure higher data quality.
How does it work?
From a technical point of view, the article to be measured is divided into 200 elements; each element is equipped with an individual timer that determines where the specific element is marked as read. To further increase the measured data accuracy, you can make the following configurations that trigger the plugin function:
- achieved timeframe
- achieved percentage of the content
- user has left the page.
Please note that the Content Engagement Plugin does not work for mobile applications and websites with Infinite Scroll.
If you use a "READ MORE" button or similar for your articles, you can create a second element for the plugin after the end-user has clicked the button. The plugin will then measure the contents of the second item separately (thus creating two separate analyses for the article).
This documentation describes the configuration and activation of the Content Engagement Plugin.